Aussie tech startup confirms CMO appointment

Employment focused startup promotes brand and strategy leader to chief marketing officer as it sets its sights on growth

Nadia Cameron (CMO)
02 August, 2022 09:49

Aussie employment tech startup, WithYouWithMe, has promoted its engaging and strategy leader to chief marketing officer.

Cia Kouparitsas joined the business in January as its global VP of engagement and strategy and has been working to build the company’s presence in both the Australian and Canadian markets. She’s also been working on go-to-market strategies of the UK and United States for the startup, which focuses on the global employment landscape.

Prior to WithYouWithMe, Kouparitsas was group head of brand and engagement for the Boustead Geospatial Group and Esri. She has more than 20 years’ experience servicing the marcomms/IT sectors across the Asia-Pacific, North American and UK markets, and has led award-winning programs recognised by the Public Relations Institute of Australia and Sabre Asia Pacific.

“I was drawn to WithYouWithMe because of its powerful mission to provide underemployed individuals with everything they need – from aptitude testing to identify a suitable career through to certified training and job placement – so they can pursue meaningful careers in technology,” Kouparitsas said. “It’s very rewarding to be working at a social impact company that’s changing the world for good, by helping organisations build robust technology workforces and individuals secure in-demand tech careers.”

WithYouWithMe CEO and founder, Tom Moore, said the startup is going through an exciting growth period as it looks to international expansion. In 2019, WithYouWithMe was recognised as the fastest growing technology company in the Asia-Pacific in the Deloitte Fast 50. It currently has 550 employees globally across Australia, Canada, the US and UK and claims to have more than 56,000 platform users.

“As our CMO, Cia will be instrumental in driving our company forward. We are on a mission to solve underemployment globally – and Cia has the right skills and drive to connect us with the individuals and like-minded partners we need to make this happen,” Moore stated.

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