Mars Food marketing chief joins AIFST board

Experienced FMCG and retail marketer becomes non-executive director for Australian Institute of Food Science and Technology

The Australian Institute of Food Science and Technology (AIFST) has brought on Mars Food marketing chief, Bronwyn Powell, as a non-executive board member.

The experienced marketing professional boasts of 30 years’ experience in brand and marketing management, working across a raft of FMCG brands including Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), McDonald’s Australia, Oporto & Yum! Restaurants International, Kellogg’s, Patak’s, Tip Top, Burgen and Smith’s Crisps.

Bronwyn PowellCredit: Mars Food
Bronwyn Powell


Among career highlights are the launch of the Abbott’s Village Bakery brand locally in 2012. More recently, Powell has worked to rejuvenate the 75-year-old MasterFoods brand, and oversees a product portfolio that also includes Dolmio, Uncle Ben’s, Seeds of Change and Kantong.

In a statement, the pair noted Powell’s proven ability to develop new concepts, products and strategies that change businesses, along with her retail and quick service restaurants credentials in the US, Canada, UK and Australia and at a global level.

Powell said she was looking forward to joining the AIFST Board and contributing to the future success and growth of the iconic organisation. The institute has been around since 1967 and represents food system professionals across the ecosystem.

“AIFST has supported Australian food industry professionals for more than 50 years in so many ways, from education and training to networking, industry conferences, mentorships and career development,” she commented. “The institute provides food scientists and technologists with a unique platform for collaboration and growth that enables the industry to drive the technology and food science innovation required for Australia to meet its future food needs.

“I’m looking forward to using my marketing and digital innovation experience to help enhance the services AIFST provides members and the wider Australian food science community. It’s a wonderful opportunity to contribute on key strategic issues facing the industry in a fast-moving food innovation environment.”

Powell commenced the role in May and is serving a three-year term.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

Read more

Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

Read more

Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Sign in