AANA CEO John Broome calls time on post

Former client-side marketing leader and CEO of the AANA for four years is not renewing his contract

John Broome
John Broome

Australian Association of National Advertisers chief, John Broome, will step down from his position after a four-year term.

The association confirmed today the former client-side marketing leader will not be renewing his contract once his term is up. In a statement, Broome said he’d enjoyed his time leading the AANA but was up for a fresh professional challenge.

Among key milestones Broome noted during his tenure were evolving the advertising industry codes and funding model for the self-regulatory system. Last week, the AANA confirmed it had struck a deal with Facebook to help fund the self-regulatory system as the media ecosystem continues to digitise and diversify.

“More broadly, it’s been an honour to help to protect and advance the interests of those businesses that generate the advertising spend that is such a vital contributor to our economy,” Broome said.

AANA chairman, Martin Brown, thanked Broome for his contribution in what he described as both a dynamic and challenging period.

“During his tenure, John has delivered on the AANA’s mandate to evolve the self-regulatory system and to raise the profile of the marketing profession,” Brown stated. “In particular, John has overseen a series of ground-breaking initiatives to help get better transparency in the digital supply chain and also played a strong leadership role in working with the MFA to create best practice guides for the media contract and the pitch processes.

“More recently, John and his team have had to navigate the impacts the COVID-19 outbreaks have had on our industry. He and his team transformed the AANA’s thought leadership and engagement program seizing the opportunity to move this online and triple its audience. This was an important development in keeping the marketing community connected during the past year and ensuring that we continued to discuss and tackle the major issues we face together.”  

Brown also pointed to a strong exceptional marketing capability program and significant recent enhancements including a harmonised Food and Beverage Code.

“The self-regulatory system which is a cornerstone of community trust in the advertising industry is stronger and more relevant than ever,” Brown added.

A search has now commenced for a permanent CEO replacement. The AANA said it hoped to announce an interim CEO shortly.

Prior to joining the AANA, Broome spent 12 months as CMO of Unilever in Australia. Prior to this, he spent four years as marketing director of Kellogg Australia. He's held a raft of marketing roles in his 20-plus years in the business, across FMCG brands such as Nestle Australia and Goodman Fielder.

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