Australian Tourism Data Warehouse appoints marketer as CEO

Former tourism marketing chief takes the next step to CEO of tourism industry's digital resources marketplace

Jan Hutton
Jan Hutton

Jan Hutton is taking the step up from CMO to CEO and has been appointed the new chief of Australian Tourism Data Warehouse.

She comes to the role from Destination NSW, where she was GM marketing for over two years. Prior to this, her roles included Destination Gold Coast CMO and South African Tourism CMO. 

Hutton brings private sector and government leadership experience, particularly in strategic destination growth, both nationally and across global markets, as well as expertise in stakeholder management, business transformation and digital innovation.

Australian Tourism Data Warehouse chair, Frances-Anne Keeler, said Hutton was a standout candidate with a diverse background in global, national and regional tourism, with significant digital development expertise.

“Her appointment marks a new chapter for ATDW and the board is looking forward to working with Jan to ensure ATDW continues to deliver on its remit as an essential service for all tourism-related businesses that want to accelerate their growth,” Keeler said.

Hutton said she was honoured to be leading the organisation that has an essential role to play in the recovery of a once-flourishing industry. “Building further on our success is a challenge I accept with pride, confidence and determination,” she said.

Australian Tourism Data Warehouse is the national tourism digital resources marketplace for products, experiences, attractions and events across Australia serving visitors, destination marketing organisations and key global distributors.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.


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