Jan Hutton is taking the step up from CMO to CEO and has been appointed the new chief of Australian Tourism Data Warehouse.
She comes to the role from Destination NSW, where she was GM marketing for over two years. Prior to this, her roles included Destination Gold Coast CMO and South African Tourism CMO.
Hutton brings private sector and government leadership experience, particularly in strategic destination growth, both nationally and across global markets, as well as expertise in stakeholder management, business transformation and digital innovation.
Australian Tourism Data Warehouse chair, Frances-Anne Keeler, said Hutton was a standout candidate with a diverse background in global, national and regional tourism, with significant digital development expertise.
“Her appointment marks a new chapter for ATDW and the board is looking forward to working with Jan to ensure ATDW continues to deliver on its remit as an essential service for all tourism-related businesses that want to accelerate their growth,” Keeler said.
Hutton said she was honoured to be leading the organisation that has an essential role to play in the recovery of a once-flourishing industry. “Building further on our success is a challenge I accept with pride, confidence and determination,” she said.
Australian Tourism Data Warehouse is the national tourism digital resources marketplace for products, experiences, attractions and events across Australia serving visitors, destination marketing organisations and key global distributors.
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders