Eyres swaps Sport Australia for Vanguard investments

Former ANZ, Sport Australia marketer joins investment firm as its first head of marketing in Australia as part of a trio of new executives

Sport Australia CMO and former ANZ bank marketing, chief Louise Eyres, is joining Vanguard investments in December as its first head of marketing for Australia.

In an announcement today, the investment management firm confirmed Eyres was one of three new executives being brought onto its leadership team as part of efforts to strengthen the company’s foothold in Australia’s financial services sector. Eyres is joined by new head of human resources, Maxim Tambling, and relocating Australian, Michael Lovett, who is coming back from the US to lead Vanguard’s superannuation offer from January 2020.

All three report directly to local managing director, Frank Kolimago. In her newly created position, Eyres will lead a Melbourne-based team of marketers as Vanguard splits up its product and marketing into specific functions.

Eyres built her marketing career in the financial services sector. Prior to her two-and-a-half years transforming and building the brand and marketing insights function at Sport Australia (formerly Australian Sports Commission), Eyres spent more than 13 years in marketing at ANZ bank, starting as a brand manager and spending her last six as group GM of marketing globally. Prior to this, Eyres, spent 11 years with BHP Billiton.

In a statement, Kolimago said the trio of executives bring much-desired experience and expertise to Vanguard. The appointments are part of a concerted effort to drive leadership in the local financial services space.

“As the Australian business continues to develop our organisational capabilities in support of investors, financial advisers and institutions, we’re excited to welcome Louise, Maxim and Michael to bring a valuable mix of expertise and experience to Vanguard Australia,” Kolimago said.

Eyres told CMO it was a difficult decision to leave Sport Australia for the new role. She cited Vanguard’s global position, “incredible” market reputation and equally strong, purpose-led culture as key reasons behind her decision to join the business. The company boasts of $6.8 trillion in assets under management, putting it towards the top of the world’s investment firms.

“This role represents a significant opportunity to contribute as part of the Vanguard executive team in Australia as well as contribute as part of the global marketing function,” Eyres commented.

As for her current role, Eyres highlighted the work to rebrand the ACS to Sport Australia, the development of the ‘Move It AUS’ platform, and establishing the Marketing 12 Alliance, a network of marketing leaders from across Australia’s diverse sporting codes, as pinnacle achievements over the last two-and-a-half years.

“These have been some of the most impactful work of my career to date and I am certain this work and program with go from strength to strength in 2020,” she said.

A spokesperson for Sport Australia said interim acting arrangements have been put in place to cover the general manager of marketing, customer insights and analytics position while Sport Australia considers future options.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Sign in