Former ANZ marketer to head up a newly combined marketing, customer insights and analytics division
ANZ’s former group general manager, Louise Eyres, has become one of two general management recruits at the Australian Sports Commission (ACS) as part of plans to enhance its strategic leadership of the country’s sports sector.
Eyres joins to head up the organisation’s new marketing, customer insights and analytics division, the first CMO-level role introduced. She reports directly to CEO, Kate Palmer.
Alongside Eyres, the ASC has officially appointed Carolyn Brassil as general manager of corporate, a role she’s been acting in for most of this year. The new-look executive team also includes Peter Conde, who commences later this month as a director.
Eyres told CMO the new role and decision to unite marketing, customer experience and insight recognises the important contribution marketing plays in leading industry wide change across sport and physical activity in Australia “as we seek to both influence and inspire nationally”. The new division will be focused on developing stronger community connections with sport.
“To achieve that, we intend to be collaborative, empowering sport through key strategic partnerships and a coordinated approach across government, the sector and industry,” she said. “The ASC will be Australian sport’s biggest advocate because sport and physical activity has so many benefits physically, mentally and socially. This is especially the case for young Australians, creating health habits for life.”
“We realise the importance of the ASC evolving its operations to take a stronger leadership role,” Palmer said in a statement. “I am confident the appointments of Carolyn and Louise, two experienced leaders, will benefit the ASC and the Australian sport sector. The ASC is committed to working together with key stakeholders to enable sport to deliver on its potential, now and into the future.”
Eyres left ANZ in March after more than six years as group GM of marketing, and 15 years overall with the banking giant. Prior to this, she was global head of brand for BHP Billiton.
Brassil, meanwhile, previously worked with the Australian Sports Drug Agency and boasts of a 20-year career in sports and public sectors.
“This is an exciting time to be involved in Australian sport as the ASC develops our strategic direction, in alignment with the development of a National Sport Plan,” she commented.
The ASC said it’s still on the hunt for a general manager of sport business and strategic partnerships to round out its executive team.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia