How can CMOs help brands embrace diversity?

In our latest food for thought series, we ask marketing experts from a range of industries to tell us about the role of marketing in embracing diversity


Joe O'Keefe Jr
Marketing manager, Celebrity Ink Tattoo

It is important for brands and companies to embrace diversity, and to actively learn from their customers' behavioural traits. Unprecedented levels of customer data is readily available for interpretation. This data can be leveraged as a tool for impacting customers and the economy in a positive way. 

The consumer landscape is becoming increasingly fragmented. Having a clear marketing strategy, tailored to each unique demographic, will ensure your brand receives the attention it deserves. Adopting a diversified marketing program is essential for the survival of your organisation. At Celebrity Ink Tattoo, we embrace a dynamic and fast paced culture. Quickly adopting new and meaningful ways to execute on our business strategies and marketing plan. 

It has become apparent our thought-leaders of today are embracing diversity and innovation. Technology is supporting this movement. To be relevant, brands must keep their finger on the pulse, display traits of adaptability, resilience, and have a full understanding of what their customers need. All things we consider at Celebrity Ink Tattoo. 



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