Diversity

Leadership

Women in leadership the focus on International Women’s Day

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

Digital Marketing

Coles launches new brand positioning

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

Leadership

CMOs in the spotlight on consumers and the crisis

At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis

Digital Marketing

Are brands ready for multicultural marketing?

The recently launched Tourism Australia 'Philausophy' campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing.

Leadership

Seafolly CMO on embracing more inclusive marketing

Being inclusive in your marketing approach is as much about transforming brand purpose and company culture as it is about creative and messaging, says Seafolly’s chief marketing officer.

Leadership

How can CMOs help brands embrace diversity?

Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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