Facebook, Google, Microsoft, and Twitter join forces to improve data mobility

The Data Transfer Project is an open source initiative

151027-facebook-headquarters-1-100624905-orig.jpg
151027-facebook-headquarters-1-100624905-orig.jpg

In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

The open source initiative aims to build a common way for people to transfer data into and out of participating online services.

This builds on Facebook’s tool, launched earlier this year, which allowed users to download a copy of the data Facebook has on them. Facebook also launched an eight-week marketing campaign targeted at Australian consumers called 'Here Together' in June. The move comes after more than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update in April. The data of up to 87 million people, mostly in the US, has been illegitimately collected.

The Data Transfer Website writes: ‘The contributors to the Data Transfer Project believe portability and interoperability are central to innovation. Making it easier for individuals to choose among services facilitates competition, empowers individuals to try new services and enables them to choose the offering that best suits their needs.’

The DTP will also aim to enhance the data portability ecosystem by reducing the infrastructure burden on both service providers and users which should in turn increase the number of services offering portability.

“Moving your data between any two services can be complicated because every service is built differently and uses different types of data that may require unique privacy controls and settings. For example, you might use an app where you share photos publicly, a social networking app where you share updates with friends, and a fitness app for tracking your workouts," Facebook privacy and public policy director, Steve Satterfield, said in a statement.

"People increasingly want to be able to move their data among different kinds of services like these, but they expect that the companies that help them do that will also protect their data. These are the kinds of issues the Data Transfer Project will tackle. The Project is in its early stages, and we hope more organisations and experts will get involved."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in