Facebook, Google, Microsoft, and Twitter join forces to improve data mobility

The Data Transfer Project is an open source initiative

151027-facebook-headquarters-1-100624905-orig.jpg
151027-facebook-headquarters-1-100624905-orig.jpg

In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

The open source initiative aims to build a common way for people to transfer data into and out of participating online services.

This builds on Facebook’s tool, launched earlier this year, which allowed users to download a copy of the data Facebook has on them. Facebook also launched an eight-week marketing campaign targeted at Australian consumers called 'Here Together' in June. The move comes after more than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update in April. The data of up to 87 million people, mostly in the US, has been illegitimately collected.

The Data Transfer Website writes: ‘The contributors to the Data Transfer Project believe portability and interoperability are central to innovation. Making it easier for individuals to choose among services facilitates competition, empowers individuals to try new services and enables them to choose the offering that best suits their needs.’

The DTP will also aim to enhance the data portability ecosystem by reducing the infrastructure burden on both service providers and users which should in turn increase the number of services offering portability.

“Moving your data between any two services can be complicated because every service is built differently and uses different types of data that may require unique privacy controls and settings. For example, you might use an app where you share photos publicly, a social networking app where you share updates with friends, and a fitness app for tracking your workouts," Facebook privacy and public policy director, Steve Satterfield, said in a statement.

"People increasingly want to be able to move their data among different kinds of services like these, but they expect that the companies that help them do that will also protect their data. These are the kinds of issues the Data Transfer Project will tackle. The Project is in its early stages, and we hope more organisations and experts will get involved."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in