Data Privacy

Digital Marketing

Local app to give social media a G-rating

Australian software developer and cybersecurity expert, Mick Esber, will this September launch the beta version of bhapi, a safe social media platform he has developed for Apple and Android.

Digital Marketing

5 things marketers should know about data privacy in 2020

Data Privacy Day is today (January 28) and with legislation being implemented around the world and large platforms like Google phasing out cookies, marketers are scrambling to balance privacy requirements with customer expectations around not not data collection, but the personalised communications they now expect.

Digital Marketing

The future of data in a cookieless world

In a world of huge data growth, where data has been identified by some as the “new oil”, the most critical point for businesses is understanding the identity behind the data, according to Warren Jenson, chief financial officer, president and executive managing director of international, LiveRamp.

Customer Experience Management

Survey finds GDPR compliance rates remain low

Some 18 months after the General Data Protection Regulation (GDPR) came into effect compliance has improved, but remains low, according to a survey by cloud data integration and data integrity outfit Talend.

Leadership

HSBC: The vital democratisation of data

Data has the ability to fundamentally change your business and help it to thrive, but only if you have an explicit data strategy, back it up with accountability and values and invest in the right tools to utilise it.

Digital Marketing

AMSRO launches new data privacy initiatives

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives.

Digital Marketing

What Google's hefty GDPR fine means for Australian marketers

​In the wake of Google’s 50 million Euro fine, the Cambridge Analytica data scandal, and an increasingly educated and concerned consumer, experts are stressing Australian businesses and brands, marketers, and ad tech businesses can no longer afford to assume having generic consent policies in place for data use are adequate.

Digital Marketing

Brand reputation: Why marketers need to be making data security a priority

​Hot on the heels of the Facebook/Cambridge Analytica data breach comes the news the Marriott has suffered a breach affecting up to 500 million guests and NASA suffered an employee data breach in October. This is on top of PageUp, an Australian SaaS provider, announcing it had suffered a significant security breach in May. Over the years, Yahoo, Google, Equifax and many other companies have suffered the same fate.

Digital Marketing

Predictions: 9 digital marketing trends for 2019

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

Leadership

New data trust mark to give consumers more data confidence

In the wake of lessening trust around data use and privacy by consumers, Australian Market and Social Research Society (AMSRS) is releasing Fair Data this month, a trust mark helping companies provide consumers with ​data confidence​.

Social Media

Facebook fined for data scandal

​The UK Information Commissioner’s Office (ICO) has fined Facebook £500,000 for ‘serious breaches of data protection law’, the maximum penalty it can impose under previous legislation.

Digital Marketing

ACCC chair details consumer data right objectives and plan

Building a regulatory right enabling Australian consumers to safely share their personal data with trusted service providers is vital to competition, privacy and transparency, the chief of Australia’s leading watchdog claims.

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Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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