​Hot on the heels of the Facebook/Cambridge Analytica data breach comes the news the Marriott has suffered a breach affecting up to 500 million guests and NASA suffered an employee data breach in October. This is on top of PageUp, an Australian SaaS provider, announcing it had suffered a significant security breach in May. Over the years, Yahoo, Google, Equifax and many other companies have suffered the same fate.

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

In the wake of lessening trust around data use and privacy by consumers, Australian Market and Social Research Society (AMSRS) is releasing Fair Data this month, a trust mark helping companies provide consumers with ​data confidence​.

​The UK Information Commissioner’s Office (ICO) has fined Facebook £500,000 for ‘serious breaches of data protection law’, the maximum penalty it can impose under previous legislation.

​In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.

Building a regulatory right enabling Australian consumers to safely share their personal data with trusted service providers is vital to competition, privacy and transparency, the chief of Australia’s leading watchdog claims.

The UK’s Information Commission Office has fined Facebook £500,000 million and called for a new statutory Code of Practice for use of personal information in political activity following its investment into the practice of using data analytics in political campaigns.

Western Union's Nicole Zimmermann is all too aware of the challenges and responsibilities associated with handling massive amounts of customer data.

Facebook has seen advertising revenues leap 50 per cent year-on-year to US$11.79 billion, although dip compared to Q4, as it battles ongoing media, political and legal scrutiny around consumer data and privacy practices.

More than 310,000 Australians may have had their data improperly shared with Cambridge Analytica, according to a Facebook update overnight.

The forthcoming EU General Data Protection Regulation (GDPR) is set to be one of the biggest data privacy reforms set to disrupt the digital marketing space for 2018, but are Australian marketers ready for the changes?

Woolworths has apologised to customers following a gift card breach worth more than $1 million that saw nearly 8000 customer records containing names and email addresses leaked to other consumers.

As Google dives into the Wi-Fi and cellular network services business in the US, some are wondering just where the company is headed.

Facebook wants its users to take control of their own privacy.

A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.