CMO50 2018 is now open for submissions

Want to be recognised as one of Australia's most innovative and effective marketing leaders? We're delighted to officially kick off the fourth annual CMO50 list

CMO is very excited to announce submissions for the 2018 edition of our CMO50 are now open.

It’s the fourth year of this prestigious annual list recognising Australia’s 50 most innovative Chief Marketing Officers driving business impact within their organisation. And it’s great to see this annual list has become such a benchmark for excellence in our industry.

The CMO50 is about shining a light on those marketing chiefs taking a leading role in fostering innovation and new ways of thinking not just within marketing, but also their wider company, as well as demonstrating commercial acumen and effectiveness. Our ultimate objective is to showcase the increased importance of Australian marketing leaders in business, as well as the role of modern CMOs in crafting future business growth and opportunity, and the skills needed to be successful.

Specifically, we’re looking at marketing leaders that are making a difference within their organisation, and who are enabling greater collaboration and better customer and market engagement as a result.

We’re delighted to again confirm Adobe as our exclusive sponsor this year.

The 2018 questionnaire is about showcasing:

  • Business contribution and innovation
  • A customer engagement-led approach to marketing thinking and effectiveness
  • The application of data and/or technology in marketing strategy and programs
  • Empowered and strategic thinking
  • An ability to effect change in the organisation
  • Demonstration of marketing’s commercial effectiveness
  • Resilience and agility

The CMO50 is only open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to complete a questionnaire via a standardised submission form.

Please note only 1 completed submission per candidate will be considered and is required. We recommend marketers directly complete the questionnaire themselves, but these can also be filled in by suitable peers.

This year, we're again offering those who nominate a complimentary ticket to CMO's dedicated conference for modern marketing leaders, CMO Momentum, in Sydney on 4 July. So make sure you get those entries coming in quickly!

All nominations will be reviewed by our CMO50 judging panel, who will rate each section of the questionnaire in order to come up with our final list. This year’s CMO50 list will be revealed in October, when we’ll also be hosting an exclusive invite-only dinner for CMOs.

The 2018 judges list includes:

  • Nick Baker, CEO of Outdoria and former CMO, Tourism Australia
  • John Batistich, former director of marketing, Scentre Group (Westfield)
  • Carmen Bekker, partner, KPMG CMO Advisory
  • Nadia Cameron, publisher and editor, CMO
  • Mark Harland, former EGM marketing, Holden Australia
  • Inese Kingsmill, former marketing chief of Virgin Australia
  • Mark Lollback, CEO, GroupM
  • Jane Merrick, former GM marketing and CX, Consumer Division, IAG
  • David Morgan, brand consultant and former CMO of Nestle
  • Georgina Williams, board director, former executive of engagement, advocacy and brand, AustralianSuper
  • Mike Zeederberg, managing director, Zuni

Questionnaires must be completed and submitted by Friday 3 August 2018. These will then be used as the basis for our judging process.

Final selections are confirmed by our judging panel. All scores will be kept confidential and are not being released publicly, nor will they be discussed with any individual applicants.

So get cracking on those submissions!

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

The ultimate battle: brand vs retailer

At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.

Simon Porter

Managing director, Havas Commerce

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

Sign in