Want to be recognised as one of Australia's most innovative and effective marketing leaders? We're delighted to officially kick off the fourth annual CMO50 list
CMO is very excited to announce submissions for the 2018 edition of our CMO50 are now open.
It’s the fourth year of this prestigious annual list recognising Australia’s 50 most innovative Chief Marketing Officers driving business impact within their organisation. And it’s great to see this annual list has become such a benchmark for excellence in our industry.
The CMO50 is about shining a light on those marketing chiefs taking a leading role in fostering innovation and new ways of thinking not just within marketing, but also their wider company, as well as demonstrating commercial acumen and effectiveness. Our ultimate objective is to showcase the increased importance of Australian marketing leaders in business, as well as the role of modern CMOs in crafting future business growth and opportunity, and the skills needed to be successful.
Specifically, we’re looking at marketing leaders that are making a difference within their organisation, and who are enabling greater collaboration and better customer and market engagement as a result.
We’re delighted to again confirm Adobe as our exclusive sponsor this year.
The 2018 questionnaire is about showcasing:
The CMO50 is only open to the top Australia-based marketer within an organisation with responsibility for the vision and strategy of the whole company marketing function. In order to be included in the judging process, marketers have to complete a questionnaire via a standardised submission form.
Please note only 1 completed submission per candidate will be considered and is required. We recommend marketers directly complete the questionnaire themselves, but these can also be filled in by suitable peers.
This year, we're again offering those who nominate a complimentary ticket to CMO's dedicated conference for modern marketing leaders, CMO Momentum, in Sydney on 4 July. So make sure you get those entries coming in quickly!
All nominations will be reviewed by our CMO50 judging panel, who will rate each section of the questionnaire in order to come up with our final list. This year’s CMO50 list will be revealed in October, when we’ll also be hosting an exclusive invite-only dinner for CMOs.
The 2018 judges list includes:
Questionnaires must be completed and submitted by Friday 3 August 2018. These will then be used as the basis for our judging process.
Final selections are confirmed by our judging panel. All scores will be kept confidential and are not being released publicly, nor will they be discussed with any individual applicants.
So get cracking on those submissions!
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016