CMO is looking to recognise Australia’s 50 most innovative and effective Chief Marketing Officers exhibiting demonstrable impact across their organisation.

Now in its sixth year, this annual list celebrates those leading the marketing function who are demonstrating innovative, strategic thinking, driving business change and commercial success, showcasing modern marketing leadership, and enabling greater collaboration and better customer engagement as a result.

During this unprecedented year of upheaval and change from the COVID-19 pandemic, we’re also keen to hear about and recognise the hard work of marketers who’ve helped their organisations pivot and navigate their way through the crisis and the rapidly changing consumer behaviours and expectations it has presented.

  • Business contribution and innovation
  • A customer engagement-led approach to marketing thinking and effectiveness
  • The application of data and/or technology in marketing strategy and programs
  • Empowered, bold and agile thinking
  • Resiliency and adaptability in the face of change
  • Demonstration of marketing’s commercial thinking and effectiveness

All completed questionnaires will be reviewed by our CMO50 judging panel, who will work together to devise our final list. Approved excerpts will then form the basis of the profiles of our 50 CMOs, which will be revealed in October. Please be assured questionnaires and commercially sensitive information will be kept confidential between the judging panel.

The word count for responses to each question is 300 words. It is important to stick to the word limit to allow judges to fairly measure each response. The final extended deadline for submitting questionnaires is Monday 24 August 2020.

All completed submissions are to be sent to CMO Publisher and Editor, Nadia Cameron

Download the questionnaire