A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Theresa Agnew confirmed to permanent area GM role for A/NZ across consumer healthcare
GSK has officially confirmed former US-based CMO, Theresa Agnew, as its area general manager for A/NZ to sit at the helm of its consumer healthcare business locally.
Agnew has been acting in the role for the past three months, relocating back to Australia from the US, where she was chief marketing officer and VP of US marketing. In the area GM position, she will oversee a range of well-known consumer brands including Panadol, Voltaren, Sensodyne, Polident and Otrivin. She officially takes up the post on 1 July.
Agnew has nearly 30 years’ experience in the consumer healthcare and medical devices industries. She kicked off her career at Johnson & Johnson, spending 21 years with the company, and has also held senior positions with LifeScan and McNeil consumer healthcare devices, plus DDB and Essilor International.
During her stint as CMO in the US, she was responsible for digital transformation across the US business as well as driving fresh growth. The work earnt her a mention as one of 18 marketing chiefs in the recent book, Global CMO: Best Practice in Marketing Effectiveness and Efficiency Around the World.
In a statement, GSK consumer healthcare regional head APAC, Filippo Lanzi, said Agnew had already made a big impact on the business since taken on the acting role in February.
“She has proven her commitment to the team and ability to help build the future of the A/NZ consumer healthcare business, with a focus on culture and development as well as building our brands,” he said.
Agnew said she’s looking forward to building a stronger foundation for the local group and generating sustainable growth.
“We have an outstanding team and market-leading brands and by partnering closely with our customers and industry, I believe we can have a positive impact on the health and well-being of our customers,” she said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been