Fintech player looks to build international growth with new hire
Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.
Caroline Raffan joins the fintech as inaugural head of marketing from her former role as senior marketing executive with AusFilm, and has more than 10 years’ experience in brand strategy, campaign development, digital marketing, events, content creation, research and social media marketing.
In a statement, Credit Card Compare co-founder, David Boyd, said the appointment is one element in a wider plan to aggressively expand into overseas markets and build up market share.
“For the past decade, we’ve focused on building and refining our sophisticated technology and credit card database to create a way for Australian consumers to make more informed credit card choices according to their lifestyle and financial situation,” he said, adding the site now has more than 2 million visits annually.
“This next phase is about leveraging our technology and database and ensuring marketing efforts are growing in a commensurate manner… From brand strategy to market research to project management, Caroline is the 360-degree marketer we need to boost our public profile as we continue to grow.”
A core priority in Raffan’s new role will be working with head of sales and partnerships, Stephen Henderson, to tightly integrate sales and marketing efforts.
“Creating an entire marketing and branding strategy from the ground level in the rapidly evolving fintech industry is any marketer’s dream,” Raffan said. “It’s an exciting time to be part of the fintech industry – a place where the future is happening now – as it’s one of the fastest-moving and most competitive environments in Australia, with endless opportunities for innovation.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia