Credit Card Compare brings on first marketing chief

Fintech player looks to build international growth with new hire

Caroline Raffan
Caroline Raffan

Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.

Caroline Raffan joins the fintech as inaugural head of marketing from her former role as senior marketing executive with AusFilm, and has more than 10 years’ experience in brand strategy, campaign development, digital marketing, events, content creation, research and social media marketing.

In a statement, Credit Card Compare co-founder, David Boyd, said the appointment is one element in a wider plan to aggressively expand into overseas markets and build up market share.

“For the past decade, we’ve focused on building and refining our sophisticated technology and credit card database to create a way for Australian consumers to make more informed credit card choices according to their lifestyle and financial situation,” he said, adding the site now has more than 2 million visits annually.

“This next phase is about leveraging our technology and database and ensuring marketing efforts are growing in a commensurate manner… From brand strategy to market research to project management, Caroline is the 360-degree marketer we need to boost our public profile as we continue to grow.”

A core priority in Raffan’s new role will be working with head of sales and partnerships, Stephen Henderson, to tightly integrate sales and marketing efforts.

“Creating an entire marketing and branding strategy from the ground level in the rapidly evolving fintech industry is any marketer’s dream,” Raffan said. “It’s an exciting time to be part of the fintech industry – a place where the future is happening now – as it’s one of the fastest-moving and most competitive environments in Australia, with endless opportunities for innovation.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in