Credit Card Compare brings on first marketing chief

Fintech player looks to build international growth with new hire

Caroline Raffan
Caroline Raffan

Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.

Caroline Raffan joins the fintech as inaugural head of marketing from her former role as senior marketing executive with AusFilm, and has more than 10 years’ experience in brand strategy, campaign development, digital marketing, events, content creation, research and social media marketing.

In a statement, Credit Card Compare co-founder, David Boyd, said the appointment is one element in a wider plan to aggressively expand into overseas markets and build up market share.

“For the past decade, we’ve focused on building and refining our sophisticated technology and credit card database to create a way for Australian consumers to make more informed credit card choices according to their lifestyle and financial situation,” he said, adding the site now has more than 2 million visits annually.

“This next phase is about leveraging our technology and database and ensuring marketing efforts are growing in a commensurate manner… From brand strategy to market research to project management, Caroline is the 360-degree marketer we need to boost our public profile as we continue to grow.”

A core priority in Raffan’s new role will be working with head of sales and partnerships, Stephen Henderson, to tightly integrate sales and marketing efforts.

“Creating an entire marketing and branding strategy from the ground level in the rapidly evolving fintech industry is any marketer’s dream,” Raffan said. “It’s an exciting time to be part of the fintech industry – a place where the future is happening now – as it’s one of the fastest-moving and most competitive environments in Australia, with endless opportunities for innovation.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

We would like to invite you to the Virtual Exhibition about IoT Trends in 2020, 7 - 9 July, organised by Must.We developed a new B2B matc...

hayfa

Want to master digital transformation? Stop thinking about your own problems

Read more

We have been trying to help our clients through this time. I think the important thing is clear communication! We also created some check...

Erin Payne

Is COVID-19 the right time for a positive marketing campaign?

Read more

Very good article Sagar. Congrats! It's exactly what we are doing at Dafiti and it's very important have you close to us into this journey.

Roosevelt Junior

Making Your Organisation Data-Driven [MYOD] - Data-driven marketing - CMO Australia

Read more

Corporates should be innovating to stay relevant and disrupt the market and collaborating with startups is easily the best way to go for ...

Diana

How your company can innovate its way through the COVID-19 crisis

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in