Credit Card Compare brings on first marketing chief

Fintech player looks to build international growth with new hire

Caroline Raffan
Caroline Raffan

Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion.

Caroline Raffan joins the fintech as inaugural head of marketing from her former role as senior marketing executive with AusFilm, and has more than 10 years’ experience in brand strategy, campaign development, digital marketing, events, content creation, research and social media marketing.

In a statement, Credit Card Compare co-founder, David Boyd, said the appointment is one element in a wider plan to aggressively expand into overseas markets and build up market share.

“For the past decade, we’ve focused on building and refining our sophisticated technology and credit card database to create a way for Australian consumers to make more informed credit card choices according to their lifestyle and financial situation,” he said, adding the site now has more than 2 million visits annually.

“This next phase is about leveraging our technology and database and ensuring marketing efforts are growing in a commensurate manner… From brand strategy to market research to project management, Caroline is the 360-degree marketer we need to boost our public profile as we continue to grow.”

A core priority in Raffan’s new role will be working with head of sales and partnerships, Stephen Henderson, to tightly integrate sales and marketing efforts.

“Creating an entire marketing and branding strategy from the ground level in the rapidly evolving fintech industry is any marketer’s dream,” Raffan said. “It’s an exciting time to be part of the fintech industry – a place where the future is happening now – as it’s one of the fastest-moving and most competitive environments in Australia, with endless opportunities for innovation.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in