Former media agency leader to oversee audience and content strategy across TV, radio and online
Notable agency and media leader, John Sintras, has re-emerged in Australia as chief audience and content officer for SBS.
Sintras was most recently based in New York as global president of business development and product innovation at IPG Mediabrands, with a remit across driving growth across all business units. Prior to this, he was CEO and chairman of Starcom Mediavest Australia and also oversaw the agency’s global strategy and product offering.
SBS managing director, Michael Ebeid, said Sintras’ track record as a media leader was a key reason for his appointment. His responsibilities extend across end-to-end oversight of audience and content strategy, specifically brand, marketing approach, audience engagement and analytics, across TV, radio and online.
The role was previously held by Helen Kellie, who passed away on 23 December of an incurable cancer.
“John has a strong track record of inspiring teams to make a purposeful difference – I’m delighted to welcome him to the SBS executive team,” he said in a statement. “As SBS increases its commitment to connect Australians with distinctive content and services on a range of devices and platforms, John’s passion in leveraging transformation and technology to deliver business growth, together with his in-depth knowledge of data optimisation and insights, will be invaluable for SBS’s future as a multi-platform digital broadcaster.”
Sintras said he’s also excited to be joining the SBS team. “As the son of Greek immigrant parents, I’m especially connected to SBS’s charter to inspire all Australians to e4xplore, appreciate and celebrate our diverse world,” he said.
“Australia continues to be a shining beacon of successful multiculturalism to the world. I’m looking forward to ensuring that we continue to crea5te and share meaningful and entertainment content that represents our many communities and cultures, while ensuring audiences can engage with SBS using personally relevant and innovative technology and platforms.”
Sintras officially takes up his new reins on 16 April and reports to the CEO and managing director.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation