Former media agency leader to oversee audience and content strategy across TV, radio and online
Notable agency and media leader, John Sintras, has re-emerged in Australia as chief audience and content officer for SBS.
Sintras was most recently based in New York as global president of business development and product innovation at IPG Mediabrands, with a remit across driving growth across all business units. Prior to this, he was CEO and chairman of Starcom Mediavest Australia and also oversaw the agency’s global strategy and product offering.
SBS managing director, Michael Ebeid, said Sintras’ track record as a media leader was a key reason for his appointment. His responsibilities extend across end-to-end oversight of audience and content strategy, specifically brand, marketing approach, audience engagement and analytics, across TV, radio and online.
The role was previously held by Helen Kellie, who passed away on 23 December of an incurable cancer.
“John has a strong track record of inspiring teams to make a purposeful difference – I’m delighted to welcome him to the SBS executive team,” he said in a statement. “As SBS increases its commitment to connect Australians with distinctive content and services on a range of devices and platforms, John’s passion in leveraging transformation and technology to deliver business growth, together with his in-depth knowledge of data optimisation and insights, will be invaluable for SBS’s future as a multi-platform digital broadcaster.”
Sintras said he’s also excited to be joining the SBS team. “As the son of Greek immigrant parents, I’m especially connected to SBS’s charter to inspire all Australians to e4xplore, appreciate and celebrate our diverse world,” he said.
“Australia continues to be a shining beacon of successful multiculturalism to the world. I’m looking forward to ensuring that we continue to crea5te and share meaningful and entertainment content that represents our many communities and cultures, while ensuring audiences can engage with SBS using personally relevant and innovative technology and platforms.”
Sintras officially takes up his new reins on 16 April and reports to the CEO and managing director.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness