SBS content chief Helen Kellie passes away

Chief content officer and former CMO passes away of incurable cancer; MD honours her work

Helen Kellie
Helen Kellie

The SBS has honoured chief content officer and former marketing leader, Helen Kellie, who passed away before Christmas of cancer.

Kellie relocated from the UK to join the broadcaster as director of marketing in 2012. In June 2014, she was promoted to the newly created role of chief content officer, overseeing both content and marketing teams.  

Kellie passed away on 23 December of an incurable cancer.

In a statement, SBS managing director, Michael Ebeid, described Kellie as one of the “most remarkable people” he has had the privilege of working with.

“To say that we will miss Helen does not go any way to doing justice to the impact she had on many of us as individuals and on the organisation we are today,” he said. “Helen was a true leader, innovator and creative who shared her skills and knowledge with all she worked with, and a generous and inspiring colleague, friend and mentor to many. The SBS family is mourning her passing.”

During her tenure as content chief, Kellie was responsible for spearheading a number of high-profile programs including Struggle Street and First Contact.

Prior to joining SBS, Kellie was CMO of BBC Worldwide for four years, and spent 12 years in the UK broadcaster’s marketing function managing properties such as Top Gear, Doctor Who and leading CRM and social media strategies. She also held a number of brand and marketing roles at Reckitt Benckiser for the previous 13 years.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

A lot of digital developments have definitely merely scratched the surface and have served to deliver more, though not necessarily better...

Dave Heywood

Panel: The quick wins of customer experience improvement are over

Read more

Latest Podcast

More podcasts

Sign in