Chief content officer and former CMO passes away of incurable cancer; MD honours her work
The SBS has honoured chief content officer and former marketing leader, Helen Kellie, who passed away before Christmas of cancer.
Kellie relocated from the UK to join the broadcaster as director of marketing in 2012. In June 2014, she was promoted to the newly created role of chief content officer, overseeing both content and marketing teams.
Kellie passed away on 23 December of an incurable cancer.
In a statement, SBS managing director, Michael Ebeid, described Kellie as one of the “most remarkable people” he has had the privilege of working with.
“To say that we will miss Helen does not go any way to doing justice to the impact she had on many of us as individuals and on the organisation we are today,” he said. “Helen was a true leader, innovator and creative who shared her skills and knowledge with all she worked with, and a generous and inspiring colleague, friend and mentor to many. The SBS family is mourning her passing.”
During her tenure as content chief, Kellie was responsible for spearheading a number of high-profile programs including Struggle Street and First Contact.
Prior to joining SBS, Kellie was CMO of BBC Worldwide for four years, and spent 12 years in the UK broadcaster’s marketing function managing properties such as Top Gear, Doctor Who and leading CRM and social media strategies. She also held a number of brand and marketing roles at Reckitt Benckiser for the previous 13 years.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders