SBS content chief Helen Kellie passes away

Chief content officer and former CMO passes away of incurable cancer; MD honours her work

Helen Kellie
Helen Kellie

The SBS has honoured chief content officer and former marketing leader, Helen Kellie, who passed away before Christmas of cancer.

Kellie relocated from the UK to join the broadcaster as director of marketing in 2012. In June 2014, she was promoted to the newly created role of chief content officer, overseeing both content and marketing teams.  

Kellie passed away on 23 December of an incurable cancer.

In a statement, SBS managing director, Michael Ebeid, described Kellie as one of the “most remarkable people” he has had the privilege of working with.

“To say that we will miss Helen does not go any way to doing justice to the impact she had on many of us as individuals and on the organisation we are today,” he said. “Helen was a true leader, innovator and creative who shared her skills and knowledge with all she worked with, and a generous and inspiring colleague, friend and mentor to many. The SBS family is mourning her passing.”

During her tenure as content chief, Kellie was responsible for spearheading a number of high-profile programs including Struggle Street and First Contact.

Prior to joining SBS, Kellie was CMO of BBC Worldwide for four years, and spent 12 years in the UK broadcaster’s marketing function managing properties such as Top Gear, Doctor Who and leading CRM and social media strategies. She also held a number of brand and marketing roles at Reckitt Benckiser for the previous 13 years.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in