KPMG adds Media Value Advisory to growing CMO Advisory practice

Consulting giant recruits former Zenith MD to head up latest specialty unit

Hot on the heels of launching a Social Media Advisory group, KPMG Australia has brought on former Zenith managing director, Karen Halligan, to lead a new Media Value Advisory practice focused on the rapidly changing media, publishing and advertising landscape.

The new media unit sits under KPMG’s Customer, Brand and Marketing Advisory, which officially launched late last year and is led by Carmen Bekker. Its remit is to provide independent, informed and optimised investment advice across the media value chain by tackling issues such as technology change, disintermediation and measurement. The Media Value Advisory practice will operate in both Sydney and Melbourne.

Halligan joins as director, after spending 20 years covering media buying, strategy and optimisation professionally. Her resume includes agency roles at Zenith, Mediacom and Universal McCann, along with in-house roles at South Cross Austereo and Coca-Cola.

KPMG Customer, Brand and marketing Advisory partner-in-charge, Paul Howes, said the launch of Media Value Advisory is a direct response to the boardroom needs of clients.The group pointed out $15 billion is estimated to be spent on on advertising each year in Australia.

“Between Carmen’s extensive global experience and Karen’s leadership in the Australian media landscape, the new team is well equipped to help clients navigate the challenges of the media landscape,” he said.

Halligan said the focus is on both local and international organisations and advertisers as well as publishers.

“The Australian media industry has been my passion for over 20 years, and there has never been a more exciting time to be a part of this industry as it continues to evolve,” she commented. “I look forward to bringing the expertise and capabilities of KPMG to this exciting sector.”

It's a tumultuous time for the digital advertising industry, which has been wracked by a lack of transparency, inefficiencies, and brand safety concerns. Just last week, Unilever CMO, Keith Weed, took another swipe at the ongoing challenges the media supply chain faces, suggesting the FMCG giant may boycott goliaths, Facebook and Google, for failing to protect consumers and brands from extremist content on their platforms.

Read more: Industry weighs up ramifications of Unilever removing Google, Facebook digital ad budgets

Halligan joins a host of well-known faces in KPMG’s rapidly expanding marketing services division, including former Virgin Australia chief customer officer, Mark Hassell, ex-Google staffer, Lisa Bora, former Acuity executive, Amanda Hicks, and former One Green Bean director, Louise Pogmore.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in