KPMG has instituted a reshuffle of its Customer, Brand and Marketing Advisory that sees former lead partner, Amanda Hicks, take up a new client management role across the wider organisation and Carmen Bekker promoted in her stead.
Strategy
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
Leadership
There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.
Leadership
KPMG Australia has appointed a customer experience trailblazer to its customer, brand, and marketing advisory (CBMA) team.
High profile IT and marketing leaders joined CMO and CIO magazines along with KPMG for our latest Sydney roundtable exploring how to connect the enterprise to become customer-led. Here are pictorial highlights from the event
Social Media
News of Facebook trialling the removal of ‘likes’ counts from user feeds has come as no surprise to local social media experts and industry commentators, who welcome the move as recognition of the negative impact these platforms are having on society globally.
Measurement & Analytics
Customer experience in Australia is good but not great, according to consumers surveyed for the 2019 KPMG Customer Experience Excellence report. The brands leading on customer experience are community-led, values-driven and rate higher than brands focused solely on building their customer base, according to the report.
KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.
Leadership
Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally.
Leadership
Forrester has named its top Global Digital Business Transformation Accelerators for the first quarter of the year, with EY, McKinsey & Company, Accenture, Publicis Sapient, IBM, and PwC leading the way.
KPMG Australia has made another agency acquisition, picking up customer experience innovation consultancy, UDKU, for an undisclosed sum.
Leadership
Digital guru and former KPMG chief digital officer, Anthony Stevens, has launched a new company, Digital Asset Ventures.
Leadership
It’s been another big recruiting week for consultancy firm, KPMG, which has brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).
Digital Marketing
Hot on the heels of launching a Social Media Advisory group, KPMG Australia has brought on former Zenith managing director, Karen Halligan, to lead a new Media Value Advisory practice focused on the rapidly changing media, publishing and advertising landscape.
Digital Marketing
KPMG has launched a dedicated Social Media Advisory group, appointing two of Australia’s more notable agency marketers to spearhead its growth and raise social’s profile in the boardroom.
Digital Marketing
KPMG has joined the ranks of consulting giants looking to take a slice from the customer-led marketing supplier pie, launching a new marketing advisory practice and acquiring Australian market research firm, Acuity Research and Insights.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
