AMAA appoints new chief digital officer

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA)

AMAA appoints Vicki Lyon as chief digital officer
AMAA appoints Vicki Lyon as chief digital officer

Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

Lyon previously worked with Ooyala, a Telstra subsidiary, as its director for adtech in the Asia-Pacific and Japan. Prior to this, she was the chief commercial officer for Site Tour, the vice-president of adtech solutions for Telstra, and the managing director for SpotX in Australia. She also launched Tribal Fusion, one of the first international ad-networks in Australia.

Lyon will be working with the AMAA to focus on developing services that extend the association's mandate to increase trust, accountability, and transparency across the digital ad trading ecosystem.

CEO of the AMAA, Josanne Ryan, said Lyon brings the perfect blend of experience from across the digital landscape, having worked with digital media companies, adtech providers, ad agencies, and emerging technologies.

“The opaque digital trading ecosystem, brand safety, and ad fraud are industry issues we are all aware need more attention," Ryan said. "With the AANA, IAB, and MFA forming a working group late last year to review best practice solutions in these areas, the AMAA is now resourced to support this important initiative through the development of services based on overseas models.”

Lyon said her appointment is an exciting opportunity.

“By working with other industry bodies and the wider digital community we hope to align our market with what other global markets are doing to help drive awareness and hopefully do our part in combating these issues,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...

Engenius

Predictions: 9 digital marketing trends for 2019

Read more

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Latest Podcast

More podcasts

Sign in