AMAA appoints new chief digital officer

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA)

AMAA appoints Vicki Lyon as chief digital officer
AMAA appoints Vicki Lyon as chief digital officer

Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

Lyon previously worked with Ooyala, a Telstra subsidiary, as its director for adtech in the Asia-Pacific and Japan. Prior to this, she was the chief commercial officer for Site Tour, the vice-president of adtech solutions for Telstra, and the managing director for SpotX in Australia. She also launched Tribal Fusion, one of the first international ad-networks in Australia.

Lyon will be working with the AMAA to focus on developing services that extend the association's mandate to increase trust, accountability, and transparency across the digital ad trading ecosystem.

CEO of the AMAA, Josanne Ryan, said Lyon brings the perfect blend of experience from across the digital landscape, having worked with digital media companies, adtech providers, ad agencies, and emerging technologies.

“The opaque digital trading ecosystem, brand safety, and ad fraud are industry issues we are all aware need more attention," Ryan said. "With the AANA, IAB, and MFA forming a working group late last year to review best practice solutions in these areas, the AMAA is now resourced to support this important initiative through the development of services based on overseas models.”

Lyon said her appointment is an exciting opportunity.

“By working with other industry bodies and the wider digital community we hope to align our market with what other global markets are doing to help drive awareness and hopefully do our part in combating these issues,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in