AMAA appoints new chief digital officer

​Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA)

AMAA appoints Vicki Lyon as chief digital officer
AMAA appoints Vicki Lyon as chief digital officer

Vicki Lyon has been appointed chief digital officer of the Audited Media Association of Australia (AMAA) to lead the evolution of the AMAA’s digital services to support the industry.

Lyon previously worked with Ooyala, a Telstra subsidiary, as its director for adtech in the Asia-Pacific and Japan. Prior to this, she was the chief commercial officer for Site Tour, the vice-president of adtech solutions for Telstra, and the managing director for SpotX in Australia. She also launched Tribal Fusion, one of the first international ad-networks in Australia.

Lyon will be working with the AMAA to focus on developing services that extend the association's mandate to increase trust, accountability, and transparency across the digital ad trading ecosystem.

CEO of the AMAA, Josanne Ryan, said Lyon brings the perfect blend of experience from across the digital landscape, having worked with digital media companies, adtech providers, ad agencies, and emerging technologies.

“The opaque digital trading ecosystem, brand safety, and ad fraud are industry issues we are all aware need more attention," Ryan said. "With the AANA, IAB, and MFA forming a working group late last year to review best practice solutions in these areas, the AMAA is now resourced to support this important initiative through the development of services based on overseas models.”

Lyon said her appointment is an exciting opportunity.

“By working with other industry bodies and the wider digital community we hope to align our market with what other global markets are doing to help drive awareness and hopefully do our part in combating these issues,” she said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in