CBA's Vittoria Shortt promoted to CEO of ASB Bank

Commonwealth Bank group executive of marketing and strategy to become chief executive officer of the group's ASB Bank in New Zealand

Vittoria Shortt
Vittoria Shortt

Commonwealth Bank’s marketing and strategy leader, Vittoria Shortt, has been appointed CEO of the banking giant’s ASB Bank subsidiary in New Zealand.

Short, who has been with CBA since 2002, was appointed group executive of marketing and strategy in 2015, reporting directly to CEO, Ian Narev, and sitting on the executive leadership committee. Her 15 years with CBA also include a number of senior roles in both CBA as well as Bankwest. She took up the group marketing role in 2013, replacing Andy Lark.

Shortt is taking up the ASB reins from current ASB chief, Barbara Chapman, who is retiring. The role officially commences in February 2018 and sees Shortt relocating back to New Zealand.

Shortt was ranked 5th in the CMO50 for 2016.

In a statement, Narev said Shortt’s breadth of operating and functional experience during more than 15 years with the group shows the company’s commitment to developing high-calibre leaders.

“Vittoria has consistently demonstrated excellent values and delivered high-quality results,” he said. “The ASB board has chosen an ideal candidate to lead a business that has  thrived during Barbara Chapman’s tenure as CEO.”

An internal and external search is now underway for Shortt’s replacement. However, a CBA spokesperson confirmed it had officially promoted its head of consumer marketing and acting CMO, Monique Macleod, as chief marketing officer on 15 November in recognition of her growing responsibilities across the whole marketing function.

Macleod has been with CBA since 2008, and is currently reporting directly into Shortt.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 4: Disruptive category launches

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

The forgotten art of Acceptor/Rejector Analysis

The way we analyse brand health market research is wrong.

Zac Martin

Planning director, Ogilvy Melbourne

Sign in