CBA's Vittoria Shortt promoted to CEO of ASB Bank

Commonwealth Bank group executive of marketing and strategy to become chief executive officer of the group's ASB Bank in New Zealand

Vittoria Shortt
Vittoria Shortt

Commonwealth Bank’s marketing and strategy leader, Vittoria Shortt, has been appointed CEO of the banking giant’s ASB Bank subsidiary in New Zealand.

Short, who has been with CBA since 2002, was appointed group executive of marketing and strategy in 2015, reporting directly to CEO, Ian Narev, and sitting on the executive leadership committee. Her 15 years with CBA also include a number of senior roles in both CBA as well as Bankwest. She took up the group marketing role in 2013, replacing Andy Lark.

Shortt is taking up the ASB reins from current ASB chief, Barbara Chapman, who is retiring. The role officially commences in February 2018 and sees Shortt relocating back to New Zealand.

Shortt was ranked 5th in the CMO50 for 2016.

In a statement, Narev said Shortt’s breadth of operating and functional experience during more than 15 years with the group shows the company’s commitment to developing high-calibre leaders.

“Vittoria has consistently demonstrated excellent values and delivered high-quality results,” he said. “The ASB board has chosen an ideal candidate to lead a business that has  thrived during Barbara Chapman’s tenure as CEO.”

An internal and external search is now underway for Shortt’s replacement. However, a CBA spokesperson confirmed it had officially promoted its head of consumer marketing and acting CMO, Monique Macleod, as chief marketing officer on 15 November in recognition of her growing responsibilities across the whole marketing function.

Macleod has been with CBA since 2008, and is currently reporting directly into Shortt.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in