CBA's Vittoria Shortt promoted to CEO of ASB Bank

Commonwealth Bank group executive of marketing and strategy to become chief executive officer of the group's ASB Bank in New Zealand

Vittoria Shortt
Vittoria Shortt

Commonwealth Bank’s marketing and strategy leader, Vittoria Shortt, has been appointed CEO of the banking giant’s ASB Bank subsidiary in New Zealand.

Short, who has been with CBA since 2002, was appointed group executive of marketing and strategy in 2015, reporting directly to CEO, Ian Narev, and sitting on the executive leadership committee. Her 15 years with CBA also include a number of senior roles in both CBA as well as Bankwest. She took up the group marketing role in 2013, replacing Andy Lark.

Shortt is taking up the ASB reins from current ASB chief, Barbara Chapman, who is retiring. The role officially commences in February 2018 and sees Shortt relocating back to New Zealand.

Shortt was ranked 5th in the CMO50 for 2016.

In a statement, Narev said Shortt’s breadth of operating and functional experience during more than 15 years with the group shows the company’s commitment to developing high-calibre leaders.

“Vittoria has consistently demonstrated excellent values and delivered high-quality results,” he said. “The ASB board has chosen an ideal candidate to lead a business that has  thrived during Barbara Chapman’s tenure as CEO.”

An internal and external search is now underway for Shortt’s replacement. However, a CBA spokesperson confirmed it had officially promoted its head of consumer marketing and acting CMO, Monique Macleod, as chief marketing officer on 15 November in recognition of her growing responsibilities across the whole marketing function.

Macleod has been with CBA since 2008, and is currently reporting directly into Shortt.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in