Former Bankwest Retail chief officially takes over the reins as group chief marketing officer after the departure of Andy Lark
The Commonwealth Bank has confirmed interim marketing chief, Vittoria Shortt, will replace Andy Lark permanently as the banking group’s new CMO.
Shortt has an extensive 13-year career across CommBank, and was most recently the chief executive of Bankwest retail before being appointed interim group CMO where she was also responsible for marketing. She was previously executive general manager of direct channels for Commonwealth Bank, and has led sales, operations, strategy, marketing, mergers and acquisition roles.
Her resume also includes stints with Carter Holt Harvey and Deloitte. Shortt officially took over last week, a spokesperson said.
Shortt follows in the big footsteps of Lark, who announced his resignation from the banking group in May after two busy years as group CMO. His achievements included overseeing the relaunch of the CommBank brand, as well as transforming the bank’s social, digital and mobile strategies.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs