ME appoints Ingrid Purcell as new chief experience officer

Purcell replaces former CMO Rebecca James to head the Bank’s brand, customer insights, marketing, communications and digital functions.

Industry super fund-owned bank ME has appointed Ingrid Purcell as its new Chief Experience Officer
Industry super fund-owned bank ME has appointed Ingrid Purcell as its new Chief Experience Officer

Industry super fund-owned bank, ME, has appointed Ingrid Purcell as its new chief experience officer (CXO), to spearhead the bank’s brand, customer insights, marketing, communications and digital functions.

Purcell replaces former CMO Rebecca James, who moved on to join small business lender Prospa in October this year. James was among the top 25 in this year's CMO50.

Joining ME in March 2014 as the brand and digital director, Purcell has been acting in the role of group executive, people experience since May 2017.

Prior to joining ME, Ingrid led large teams working as a business director at creative digital agencies, MRM Meteorite, Publicis Chemistry and Lavender based in London.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in