ME appoints Ingrid Purcell as new chief experience officer

Purcell replaces former CMO Rebecca James to head the Bank’s brand, customer insights, marketing, communications and digital functions.

Industry super fund-owned bank ME has appointed Ingrid Purcell as its new Chief Experience Officer
Industry super fund-owned bank ME has appointed Ingrid Purcell as its new Chief Experience Officer

Industry super fund-owned bank, ME, has appointed Ingrid Purcell as its new chief experience officer (CXO), to spearhead the bank’s brand, customer insights, marketing, communications and digital functions.

Purcell replaces former CMO Rebecca James, who moved on to join small business lender Prospa in October this year. James was among the top 25 in this year's CMO50.

Joining ME in March 2014 as the brand and digital director, Purcell has been acting in the role of group executive, people experience since May 2017.

Prior to joining ME, Ingrid led large teams working as a business director at creative digital agencies, MRM Meteorite, Publicis Chemistry and Lavender based in London.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in