ME appoints Ingrid Purcell as new chief experience officer
- 15 November, 2017 15:21
Industry super fund-owned bank ME has appointed Ingrid Purcell as its new Chief Experience Officer
Industry super fund-owned bank, ME, has appointed Ingrid Purcell as its new chief experience officer (CXO), to spearhead the bank’s brand, customer insights, marketing, communications and digital functions.
Joining ME in March 2014 as the brand and digital director, Purcell has been acting in the role of group executive, people experience since May 2017.
Prior to joining ME, Ingrid led large teams working as a business director at creative digital agencies, MRM Meteorite, Publicis Chemistry and Lavender based in London.