Foxtel Now's new streaming device launched weeks after TelstraTV

Weeks after the launch of Telstra TV, Foxtel is heating up competition by unveiling its own streaming device to offer a more seamless and flexible consumer experience

Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

As well as providing access to Foxtel Now in HD, device offers broader access to a host of programming streamed instantly to consumers, live or on-demand. It also streams free-to-air channels via a built-in free-to-air tuner.

The built-in Chromecast functionality allows viewers to ‘cast’ movies, music and photos from Android or iOS mobile devices, PCs or Macs directly to their TV. The Foxtel Now box also offers customers access to content, games, music and apps from the Google Play store as well as the ability to stream at 4K quality with compatible apps.

The launch followed only a few weeks after the TelstraTV, which offers free-to-air, subscription TV and on-demand streaming. That device offers a unique mobile app and set top box integration, which allows users to search, plan and play content anytime, while also acting as a second remote control for a Telstra TV home device.

“This is just the beginning for the new Telstra TV, with future product iterations like voice activation, personalised recommendations and more content partners," Telstra's executive media director, Michele Garra, said. "It will ensure our customers are connecting with the entertainment they love now and in the future." 

Meanwhile for Foxtel, with its recent Foxtel Now rebrand and launch, the message was clear from Foxtel’s MD of customer and retail, Mark Buckman, that Foxtel was looking to broaden its customer base, touting new and more flexible ways to access content across various channels.  And according to Foxtel CEO, Peter Tonagh the sneak peek of the device shared at the Foxtel Now launch had already created a buzz.

“Foxtel Now has already proven to be a hit with customers, offering the most flexible and affordable way to experience the best choice in live sport, new movies, TV and complete seasons," Tonagh said. "And after the success of Foxtel Now, we’re delighted to lift the lid on our incredible new Foxtel Now box. With today’s launch, that experience gets even better.

“For the first time, Australians can watch Foxtel on their TV with a Foxtel designed set top box that is completely powered by the Internet, offering a no lock-in contract, and an affordable and flexible way to see Foxtel’s exclusive content both locally produced and from the world’s best entertainment brands."

The Foxtel Now box is available to the consumer from 10 November.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in