Foxtel Now's new streaming device launched weeks after TelstraTV

Weeks after the launch of Telstra TV, Foxtel is heating up competition by unveiling its own streaming device to offer a more seamless and flexible consumer experience

Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

As well as providing access to Foxtel Now in HD, device offers broader access to a host of programming streamed instantly to consumers, live or on-demand. It also streams free-to-air channels via a built-in free-to-air tuner.

The built-in Chromecast functionality allows viewers to ‘cast’ movies, music and photos from Android or iOS mobile devices, PCs or Macs directly to their TV. The Foxtel Now box also offers customers access to content, games, music and apps from the Google Play store as well as the ability to stream at 4K quality with compatible apps.

The launch followed only a few weeks after the TelstraTV, which offers free-to-air, subscription TV and on-demand streaming. That device offers a unique mobile app and set top box integration, which allows users to search, plan and play content anytime, while also acting as a second remote control for a Telstra TV home device.

“This is just the beginning for the new Telstra TV, with future product iterations like voice activation, personalised recommendations and more content partners," Telstra's executive media director, Michele Garra, said. "It will ensure our customers are connecting with the entertainment they love now and in the future." 

Meanwhile for Foxtel, with its recent Foxtel Now rebrand and launch, the message was clear from Foxtel’s MD of customer and retail, Mark Buckman, that Foxtel was looking to broaden its customer base, touting new and more flexible ways to access content across various channels.  And according to Foxtel CEO, Peter Tonagh the sneak peek of the device shared at the Foxtel Now launch had already created a buzz.

“Foxtel Now has already proven to be a hit with customers, offering the most flexible and affordable way to experience the best choice in live sport, new movies, TV and complete seasons," Tonagh said. "And after the success of Foxtel Now, we’re delighted to lift the lid on our incredible new Foxtel Now box. With today’s launch, that experience gets even better.

“For the first time, Australians can watch Foxtel on their TV with a Foxtel designed set top box that is completely powered by the Internet, offering a no lock-in contract, and an affordable and flexible way to see Foxtel’s exclusive content both locally produced and from the world’s best entertainment brands."

The Foxtel Now box is available to the consumer from 10 November.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

The ultimate battle: brand vs retailer

At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.

Simon Porter

Managing director, Havas Commerce

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

Sign in