Foxtel Now's new streaming device launched weeks after TelstraTV

Weeks after the launch of Telstra TV, Foxtel is heating up competition by unveiling its own streaming device to offer a more seamless and flexible consumer experience

Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.

As well as providing access to Foxtel Now in HD, device offers broader access to a host of programming streamed instantly to consumers, live or on-demand. It also streams free-to-air channels via a built-in free-to-air tuner.

The built-in Chromecast functionality allows viewers to ‘cast’ movies, music and photos from Android or iOS mobile devices, PCs or Macs directly to their TV. The Foxtel Now box also offers customers access to content, games, music and apps from the Google Play store as well as the ability to stream at 4K quality with compatible apps.

The launch followed only a few weeks after the TelstraTV, which offers free-to-air, subscription TV and on-demand streaming. That device offers a unique mobile app and set top box integration, which allows users to search, plan and play content anytime, while also acting as a second remote control for a Telstra TV home device.

“This is just the beginning for the new Telstra TV, with future product iterations like voice activation, personalised recommendations and more content partners," Telstra's executive media director, Michele Garra, said. "It will ensure our customers are connecting with the entertainment they love now and in the future." 

Meanwhile for Foxtel, with its recent Foxtel Now rebrand and launch, the message was clear from Foxtel’s MD of customer and retail, Mark Buckman, that Foxtel was looking to broaden its customer base, touting new and more flexible ways to access content across various channels.  And according to Foxtel CEO, Peter Tonagh the sneak peek of the device shared at the Foxtel Now launch had already created a buzz.

“Foxtel Now has already proven to be a hit with customers, offering the most flexible and affordable way to experience the best choice in live sport, new movies, TV and complete seasons," Tonagh said. "And after the success of Foxtel Now, we’re delighted to lift the lid on our incredible new Foxtel Now box. With today’s launch, that experience gets even better.

“For the first time, Australians can watch Foxtel on their TV with a Foxtel designed set top box that is completely powered by the Internet, offering a no lock-in contract, and an affordable and flexible way to see Foxtel’s exclusive content both locally produced and from the world’s best entertainment brands."

The Foxtel Now box is available to the consumer from 10 November.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...

Akansh M

Foxtel debuts in-app messaging chat to improve customer service

Read more

Thanks for the post

Ashirwad Towers

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...

Bhooshan Shetty

Predicting the Future: Marketing science or marketing myth?

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

Gartner survey: CMO spending hit by COVID-19

Read more

Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...

Bhooshan Shetty

Marketing 2030 and the rise of the machines

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in