Adobe appoints Experian MD to head up A/NZ

Experian also announced fresh chief locally following news that its A/NZ MD is joining Adobe in November

Suzanne Steele
Suzanne Steele

Adobe has poached Experian’s A/NZ managing director to take over the reins for Australia and New Zealand following the departure of Chris Skelton.

Suzanne Steele has spent the past two years leading local operations for marketing services and technology player, Experian. She has more than 25 years’ experience in data, software and analytics businesses across Australia, the UK, North America and Singapore including senior roles with Visa Europe, CACI London and Morgan Stanley.

Steele reports into Asia-Pacific president, Paul Robson, and joins officially in late November.

Upon announcing her appointment, Robson highlighted Steele’s extensive experience in client relationships as well as her “customer-centric” leadership record as key reasons for her appointment.

She replaces Skelton, who is leaving the organisation after nearly three-and-a-half years as managing director locally. He joined Adobe in 2012 as director of digital media for Australia, New Zealand and South-East Asia, after previously being regional director for research firm, Insight. Skelton’s next professional move has not yet been confirmed.

“Our A/NZ business has enjoyed significant growth and maturity under Chris’ leadership, and has a committed team in place focused on expanding our market leadership as well as delivering the best experiences for our customers,” Robson said. “We are thankful to Chris for his significant contributions.”

Steele said she was delighted to be joining the Adobe team. “I am energised by the momentum in the business and the opportunity that is before us in this market,” she said. “I look forward to working alongside our customers and our people to deliver exceptional outcomes and expand our market position.”

In her stead, Experian has appointed Andrew Black as its new managing director of A/NZ. Black is currently the managing director of data quality and targeting at the company, and will also retain this role while a permanent replacement is found.

In his new role, Black will lead Experian’s credit services, decision analytics, data quality and target teams.  Experian confirmed Poli Konstantinidis continues to serve as MD of the credit services and decision analytics business across A/NZ.

Andrew Black
Andrew Black


Experian Asia-Pacific CEO, Ben Elliott, said Black was the natural choice to replace Steele due to his track record of leading successful teams and fostering innovation.

“Andrew’s breadth of industry experience, dynamic leadership capabilities and focus on team performance will ensure the continued delivery of our mission to help our customers make sense of data in powerful new ways that create opportunities for consumers, businesses and society as a whole,” Elliott said.

Black said a big priority on his to-do list is to lead greater integration of Experian’s data quality, targeting, credit services and decision analytics teams to improve client services.

“One of Experian’s unique capabilities is to tackle multiple, large, poor-quality and disparate data sources, pulling them together to ensure an accurate, integrated single customer view over multiple platforms that can be utilised to deliver highly targeted cross-channel opportunities and insights,” he commented.

“The opportunity to lead such a talented team to deliver these integrated solutions for clients across the region is a real honour.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Awesome information on marketing company..awaiting for your new article on Advisory services and also on below topics.business advisory s...

Wasim Ahmad

CMO's top 8 martech stories for the week - 2 December 2021

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in