New role is one of a number of leadership changes announced by the ASX-listed company's CEO, Alan Joyce
Qantas’ Olivia Wirth has been promoted to the new role of chief customer officer as part of a reorganisation of the airline’s leadership team announced today.
Wirth, who is currently group executive of brand, marketing and corporate affairs at Qantas, will retain those responsibilities but also take on customer and digital strategy. Wirth joined the group in 2009 as head of corporate affairs and public relations, rising to group executive in late 2010l then gaining brand and marketing oversight in April 2013.
The role is one of a number of leadership changes announced today by Qantas CEO, Alan Joyce, to signal the ASX-listed group’s next phase of transition. Also changing roles is Qantas Loyalty CEO, Lesley Grant, who is moving to group executive of people and culture after Jon Scriven announced his retirement.
Current Jetstar CEO, Jayne Hrdlicka, will take up the top post at Qantas Loyalty, and also assumes responsibility for Digital Ventures, which will now include innovation. Gareth Evans, who is CEO of Qantas International, will become CEO of the Jetstar Group. In his place is Alison Webster, who moves up from executive manager of freight, catering and airports to become CEO of Qantas International.
“Over the past three years, our senior executive team has led the group through a major turnaround,” Joyce said in a statement. “We’re now entering a phase of ongoing improvement and innovation and these changes will help drive that.
“This is also about making the best use of the considerable leadership talent at the top level of our organisation.”
The new structure comes into effect in November and is the first significant change to the executive leadership team in three years.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to the second episode of Launch Marketing Council’s new series exploring how Australian brands tackle launch marketing in the consumer packaged goods sector.
The most innovative organisations embrace failure. Why? Because it is often through failing the most creative out-of-box thinking happens. And with it comes vital learning opportunities that bring new knowledge and experience into teams.
Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently
It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...
FIO Homes
How a brand facelift and content strategy turned real estate software, Rockend, around
I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...
Brad
Coles launches new sustainability initiative
Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...
Bob
How Remedy is using digital marketing and commerce to drive conversion
yo nice article
Bob
6 Ways to ramp up Social Media to Your Web Design