New role is one of a number of leadership changes announced by the ASX-listed company's CEO, Alan Joyce
Qantas’ Olivia Wirth has been promoted to the new role of chief customer officer as part of a reorganisation of the airline’s leadership team announced today.
Wirth, who is currently group executive of brand, marketing and corporate affairs at Qantas, will retain those responsibilities but also take on customer and digital strategy. Wirth joined the group in 2009 as head of corporate affairs and public relations, rising to group executive in late 2010l then gaining brand and marketing oversight in April 2013.
The role is one of a number of leadership changes announced today by Qantas CEO, Alan Joyce, to signal the ASX-listed group’s next phase of transition. Also changing roles is Qantas Loyalty CEO, Lesley Grant, who is moving to group executive of people and culture after Jon Scriven announced his retirement.
Current Jetstar CEO, Jayne Hrdlicka, will take up the top post at Qantas Loyalty, and also assumes responsibility for Digital Ventures, which will now include innovation. Gareth Evans, who is CEO of Qantas International, will become CEO of the Jetstar Group. In his place is Alison Webster, who moves up from executive manager of freight, catering and airports to become CEO of Qantas International.
“Over the past three years, our senior executive team has led the group through a major turnaround,” Joyce said in a statement. “We’re now entering a phase of ongoing improvement and innovation and these changes will help drive that.
“This is also about making the best use of the considerable leadership talent at the top level of our organisation.”
The new structure comes into effect in November and is the first significant change to the executive leadership team in three years.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...
Anita K.Gold
Live webinar from CMO: Creating memorable customer experiences: The who, what and how
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy