New role is one of a number of leadership changes announced by the ASX-listed company's CEO, Alan Joyce
Qantas’ Olivia Wirth has been promoted to the new role of chief customer officer as part of a reorganisation of the airline’s leadership team announced today.
Wirth, who is currently group executive of brand, marketing and corporate affairs at Qantas, will retain those responsibilities but also take on customer and digital strategy. Wirth joined the group in 2009 as head of corporate affairs and public relations, rising to group executive in late 2010l then gaining brand and marketing oversight in April 2013.
The role is one of a number of leadership changes announced today by Qantas CEO, Alan Joyce, to signal the ASX-listed group’s next phase of transition. Also changing roles is Qantas Loyalty CEO, Lesley Grant, who is moving to group executive of people and culture after Jon Scriven announced his retirement.
Current Jetstar CEO, Jayne Hrdlicka, will take up the top post at Qantas Loyalty, and also assumes responsibility for Digital Ventures, which will now include innovation. Gareth Evans, who is CEO of Qantas International, will become CEO of the Jetstar Group. In his place is Alison Webster, who moves up from executive manager of freight, catering and airports to become CEO of Qantas International.
“Over the past three years, our senior executive team has led the group through a major turnaround,” Joyce said in a statement. “We’re now entering a phase of ongoing improvement and innovation and these changes will help drive that.
“This is also about making the best use of the considerable leadership talent at the top level of our organisation.”
The new structure comes into effect in November and is the first significant change to the executive leadership team in three years.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.
astha sharma
5 things marketers should know about data privacy in 2020
Well, that's good to know that. Any other news you want to share here? I can't wait to see more.
Phil Godfrey
Queensland appoints first chief customer and digital officer
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data