Olivia Wirth becomes Qantas' first chief customer officer

New role is one of a number of leadership changes announced by the ASX-listed company's CEO, Alan Joyce

Olivia Wirth
Olivia Wirth

Qantas’ Olivia Wirth has been promoted to the new role of chief customer officer as part of a reorganisation of the airline’s leadership team announced today.

Wirth, who is currently group executive of brand, marketing and corporate affairs at Qantas, will retain those responsibilities but also take on customer and digital strategy. Wirth joined the group in 2009 as head of corporate affairs and public relations, rising to group executive in late 2010l then gaining brand and marketing oversight in April 2013.

The role is one of a number of leadership changes announced today by Qantas CEO, Alan Joyce, to signal the ASX-listed group’s next phase of transition. Also changing roles is Qantas Loyalty CEO, Lesley Grant, who is moving to group executive of people and culture after Jon Scriven announced his retirement.

Current Jetstar CEO, Jayne Hrdlicka, will take up the top post at Qantas Loyalty, and also assumes responsibility for Digital Ventures, which will now include innovation. Gareth Evans, who is CEO of Qantas International, will become CEO of the Jetstar Group. In his place is Alison Webster, who moves up from executive manager of freight, catering and airports to become CEO of Qantas International.

“Over the past three years, our senior executive team has led the group through a major turnaround,” Joyce said in a statement. “We’re now entering a phase of ongoing improvement and innovation and these changes will help drive that.

“This is also about making the best use of the considerable leadership talent at the top level of our organisation.”

The new structure comes into effect in November and is the first significant change to the executive leadership team in three years.

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in