REA Group promotes digital chief to executive role leading personal experience design

New executive GM of consumer experience is one of a number of executive leadership team changes made by the property portal in recent months

Val Brown
Val Brown

REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.

Brown has spent the past two years leading the property portal’s digital and mobile apps development. She’s been with the group for more than eight years, also holding positions across consumer and customer product and product strategy, and has more than 14 years’ experience in digital.

Check out our recent interview with Brown about REA Group’s evolving digital strategy here.

Brown’s new role reports directly to REA Group CEO, Tracey Fellows, and sits on the executive leadership team. Her remit is to drive product strategy across realestate.com.au and flatmates.com.au with a specific focus on personalisation and ensuring product, design and engineering teams create intuitive and smart offerings that improve customer experiences.

In a statement, Fellows said the promotion was a reflection of the growing importance of customer-led innovation in the organisation.

“Creating richer and more engagement experiences for our consumers is critical to our success and differentiates us from our competitors,” she said. “Val brings extensive expertise to this role and has a long history of delivering great consumer and customer products, particularly through her most recent role as head of our mobile apps team.”

Brown claimed REA Group has one of the largest and most engaged audiences in the property ecosystem.

“I look forward to the challenge of further enriching their experience, while continuing to deliver value for our customers and real estate industry partners,” she said.

Brown is one of a number of additions to REA Group’s executive leadership both in Australia and Asia. In March, the group appointed its first CMO, Kieran Cooney, giving him a marketing strategy remit across both local business as well as Asia.

In June, REA also promoted chief technology officer, Tomas Varsavsky, to chief engineer, a role now represented on the executive leadership table with responsibility for technology strategy across Australia and Asia.

In addition, the leadership team in Asia has grown. Former chief digital officer, Henry Ruiz, has moved to become CEO for REA Group Asia, and now has four senior leaders working across different countries in the region. The most recent appointment was CEO of Greater China, Kerry Wong.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in