Using artificial intelligence to surprise your customers
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Data Republic partners with CoreLogic to scale property data exchange
New partnership set to enable organisations to better leverage CoreLogic’s property and mortgage insights
Sydney-based tech startup Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.
The new partnership means CoreLogic, which collects and maintains Australia’s up-to-date property and mortgage database featuring over 4 billion decision property decision points, would be able to list and exchange data via Data Republic’s Open Data Marketplace.
“The immense scale and reach of the CoreLogic property data unlocks so many possibilities for participating organisations in our ecosystem,” Data Republic’s head of commercial, Steve Millward, said. “We know that property data can be a potent life-event indicator for consumer marketers so the opportunity to marry-up data from CoreLogic with financial, retail, online, automotive and life-stage datasets from our other Data Contributors is particularly exciting. This could open up entirely new ways for marketers to leverage property intent insights.
CoreLogic chief technology officer, Greg Dickason, claimed the newly-formed partnership would help the open up the company’s secure cloud-based solutions to a new and previously unexplored market.
“This is a valuable enabler for Data Republic users who can now access multiple CoreLogic data sets to create new products, services and insights ranging from residential market trends, aggregated on the market and on-the-move data providing properties listed for sale, for rent or sold within the last three months,” he added. “In addition, we will also provide a significant amount of attribute data covering valuation bands, house sizes, property types and whether occupiers are owners or renters.”
In the past 12 months Data Republic secured a number of key data partnerships, including deals with out-of-home player JCDecaux and media giant Nine.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets