New partnership set to enable organisations to better leverage CoreLogic’s property and mortgage insights
Sydney-based tech startup Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.
The new partnership means CoreLogic, which collects and maintains Australia’s up-to-date property and mortgage database featuring over 4 billion decision property decision points, would be able to list and exchange data via Data Republic’s Open Data Marketplace.
“The immense scale and reach of the CoreLogic property data unlocks so many possibilities for participating organisations in our ecosystem,” Data Republic’s head of commercial, Steve Millward, said. “We know that property data can be a potent life-event indicator for consumer marketers so the opportunity to marry-up data from CoreLogic with financial, retail, online, automotive and life-stage datasets from our other Data Contributors is particularly exciting. This could open up entirely new ways for marketers to leverage property intent insights.
CoreLogic chief technology officer, Greg Dickason, claimed the newly-formed partnership would help the open up the company’s secure cloud-based solutions to a new and previously unexplored market.
“This is a valuable enabler for Data Republic users who can now access multiple CoreLogic data sets to create new products, services and insights ranging from residential market trends, aggregated on the market and on-the-move data providing properties listed for sale, for rent or sold within the last three months,” he added. “In addition, we will also provide a significant amount of attribute data covering valuation bands, house sizes, property types and whether occupiers are owners or renters.”
In the past 12 months Data Republic secured a number of key data partnerships, including deals with out-of-home player JCDecaux and media giant Nine.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia