New partnership set to enable organisations to better leverage CoreLogic’s property and mortgage insights
Sydney-based tech startup Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.
The new partnership means CoreLogic, which collects and maintains Australia’s up-to-date property and mortgage database featuring over 4 billion decision property decision points, would be able to list and exchange data via Data Republic’s Open Data Marketplace.
“The immense scale and reach of the CoreLogic property data unlocks so many possibilities for participating organisations in our ecosystem,” Data Republic’s head of commercial, Steve Millward, said. “We know that property data can be a potent life-event indicator for consumer marketers so the opportunity to marry-up data from CoreLogic with financial, retail, online, automotive and life-stage datasets from our other Data Contributors is particularly exciting. This could open up entirely new ways for marketers to leverage property intent insights.
CoreLogic chief technology officer, Greg Dickason, claimed the newly-formed partnership would help the open up the company’s secure cloud-based solutions to a new and previously unexplored market.
“This is a valuable enabler for Data Republic users who can now access multiple CoreLogic data sets to create new products, services and insights ranging from residential market trends, aggregated on the market and on-the-move data providing properties listed for sale, for rent or sold within the last three months,” he added. “In addition, we will also provide a significant amount of attribute data covering valuation bands, house sizes, property types and whether occupiers are owners or renters.”
In the past 12 months Data Republic secured a number of key data partnerships, including deals with out-of-home player JCDecaux and media giant Nine.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
According to a recent Mastercard survey, Australia is one of the more mature markets in the loyalty space, with nine out of 10 consumers carrying a loyalty card in their wallet. But how loyal are consumers really?
Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.
One of the greatest challenges facing senior leaders today is what’s going on in their own head.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia
haters gonna hate
David Bentley
The purpose of purpose - Brand science - CMO Australia
Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...
Tejas Potfode
6 Ways to ramp up Social Media to Your Web Design
We can't overlook mobile. Each passing day people are on their phones more and more
This Is My South Bay
What the 5G revolution will do to mobile marketing