Australian ticketing live entertainment and data analytics company TEG announced it conducted one of the country’s largest data science exercises to help determine its market segments and gain key insights into the ‘entertainment gene’ that drives its customers’ decisions and preferences.

Connecting more closely with customers is critical for any brand, but for a global giant like Coca Cola which owns over 500 beverage brands, it becomes a strategic art.

Open data marketplace provider, Data Republic, has partnered with market research firm, koji, to release a new ‘data-as-a-service’ offering ‘snapshot’ aimed at making grocery and liquor basket insights more accessible to brand marketers.

Data Republic has struck a data contribution partnership with CoreLogic, aimed at opening fresh opportunities for marketers of participating organisations to better leverage property intent insights.

Caterpillar’s marketing communications manager and certified brand advocate, Connie LaFlamme unveiled how the brand revived its relatively untapped compact and small equipment market segment and revived its customer engagement strategy to boost sales and revenue.

Data isn’t killing creativity, but it could threaten to kill the creative ego, according to HCF’s CMO, Jenny Williams.

Digital marketing company Performance Horizon’s VP of marketing, Erik Mikisch, speaks to CMO about how to be a more intelligent marketer in today’s fast-paced digital marketplace.

With digital publishing becoming more globally competitive than ever before, media outlets are looking toward more innovative data management platforms to better understand their audience data and grow its customer base.

The CSIRO has created a new research department that will focus on computational and information sciences.

With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.