Portrate shifts from CMO to CEO with Think TV appointment

New marketing research firm for the TV industry chooses former Helloworld marketing chief as its inaugural CEO

Kim Portrate
Kim Portrate

Former Helloworld CMO, Kim Portrate, has re-emerged as the inaugural CEO of a new Australian TV research and marketing firm.

Portrate joins Think TV, a new research driven, marketing and technology development organisations focused on the TV industry, from 1 July. The business was established in May with the backing of Australia’s major commercial broadcastings Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

The business aims to develop research and initiatives to improve the perception of TV as a drivers of commercial benefits for its advertisers.

Portrate was most recently chief marketing officer at travel retailer, Helloworld, a role that saw her recognised as one of the top marketers in the country in CMO’s inaugural CMO50 list in 2015. Milestones during this time included the launch of the company’s new retail brand, consolidating five legacy businesses and helping to spearhead a technology and digital-supported organisational transformation.

Prior to that, Portrate spent five years as GM of consumer marketing at Tourism Australia overseeing marketing across 22 countries. She was also formerly a brand manager at Unilever, and worked with the likes of Power Brewing, Pepsi Cola, Optus and AMP during her time with creative and media agencies locally and globally including FCB, BBDO and Carat.

Think TV chairman, Russel Howcroft, said Portrate’s appointment followed an extensive local and international search.

“Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TVs dominance as a powerful medium that delivers results for advertisers,” he said.

Commenting on her new professional role, Portrate said it was an exciting time for the TV industry.

“I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media,” she sid.

“ It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in