Portrate shifts from CMO to CEO with Think TV appointment

New marketing research firm for the TV industry chooses former Helloworld marketing chief as its inaugural CEO

Kim Portrate
Kim Portrate

Former Helloworld CMO, Kim Portrate, has re-emerged as the inaugural CEO of a new Australian TV research and marketing firm.

Portrate joins Think TV, a new research driven, marketing and technology development organisations focused on the TV industry, from 1 July. The business was established in May with the backing of Australia’s major commercial broadcastings Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

The business aims to develop research and initiatives to improve the perception of TV as a drivers of commercial benefits for its advertisers.

Portrate was most recently chief marketing officer at travel retailer, Helloworld, a role that saw her recognised as one of the top marketers in the country in CMO’s inaugural CMO50 list in 2015. Milestones during this time included the launch of the company’s new retail brand, consolidating five legacy businesses and helping to spearhead a technology and digital-supported organisational transformation.

Prior to that, Portrate spent five years as GM of consumer marketing at Tourism Australia overseeing marketing across 22 countries. She was also formerly a brand manager at Unilever, and worked with the likes of Power Brewing, Pepsi Cola, Optus and AMP during her time with creative and media agencies locally and globally including FCB, BBDO and Carat.

Think TV chairman, Russel Howcroft, said Portrate’s appointment followed an extensive local and international search.

“Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TVs dominance as a powerful medium that delivers results for advertisers,” he said.

Commenting on her new professional role, Portrate said it was an exciting time for the TV industry.

“I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media,” she sid.

“ It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in