MCN aligns FTA, subscription and digital TV sales under new structure

Multi Channel Network confirms restructure following deal that saw it take over all advertising trading across Network Ten's broadcast and on-demand offerings

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

The group confirmed its new structure this week following last month’s news that MCN will take on all advertising trading across Network Ten’s television, on-demand and digital properties from 1 September.

The deal between Network 10 and Foxtel sees Foxtel acquire a 15 per cent stake in Network 10, Network 10 gain a 24.99 per cent stake in MCN, and MCN take control of all advertising trading across Network 10’s 15 free-to-air channels and on-demand service, tenplay.

MCN’s now expanded sales team remains under the leadership of chief sales and marketing officer, Mark Frain. He is being supported by national digital sales director, Nick Young; national sports sales director, Martin Medcraf; Sydney sales director, Shae Bonney; Melbourne sales director, Ben Sumpter; and Brisbane sales director, Kevin Hearn.

MCN will also establish a South Australia office under the leadership of Adelaide sales director, Cameron Mudge, and a Western Australia office, headed by Perth sales director, Paul Townsend. Both are joining MCN from Network Ten and.

Other Network Ten staffers joiner Frain’s team are national head of director sales, Daniel Lavell; Sydney sales manager for sports and entertainment, Ian Smith; and national trading manager, Grant Madigan.

MCN CEO, Anthony Fitzgerald, said the new structure is the first to align the three worlds of television – free-to-air, subscription and digital video - in a cohesive national presence.

“This is a sales structure for the times, and one which reflects the evolution of the television and digital advertising model in Australia with a focus on targeted premium video content and accountable, real-time trading across any screen,” he said in a statement.

Related: MCN's programmatic TV ads signal shift to data-driven audience engagement

Ten Network executive chairman and CEO, Hamish McLennan, added that the combined sales operation would provide advertisers with new and innovative ways to reach consumers across all video content distribution platforms.

“By joining forces with MCN, Ten Network will gain new efficiencies and improved data capability and will be able to provide broader integration opportunities for advertisers,” he said. “We will also be able to further leverage our growing audience with enhanced scale and a broader, more targeted and efficient offering.”

According to Frain, the restructure will allow advertisers to find and buy audiences across any screen in one place.

“Audiences engage with the very best content, no matter what screen they’re watching. We believe the role of our sales team is to connect brands to these passionate viewers in the most seamless way possible,” he continued. “Aided by our significant new investment in trading and data technology, we believe we are in a great position to offer the best premium content and most accountable and efficient trading platforms for our advertising partners.”

In total, 120 Network Ten staff are transitioning to MCN in roles across the business, swelling MCN’s total staff ranks to 450 nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Welcome to AVANT LOANS, Do you need a genuine loan Online to secure your Bills? Starts a new business? Do you need a personal loan? or Bu...

Avant Loan

CMO's top 8 martech stories for the week - 14 June 2018

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

Do you need a loan for Business? Debt? school loan? medical loan? Have you been denied of loans in the bank and other companies? then you...

larry

News Corp confirms CMO is out

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

I have heel pain and need arch support for my tired feet. I first wore them around the house for an hour or two at a time, as suggested. ...

akshayv

Branded CEO: The power of the personal

Read more

Latest Podcast

More podcasts

Sign in