MCN aligns FTA, subscription and digital TV sales under new structure

Multi Channel Network confirms restructure following deal that saw it take over all advertising trading across Network Ten's broadcast and on-demand offerings

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

The group confirmed its new structure this week following last month’s news that MCN will take on all advertising trading across Network Ten’s television, on-demand and digital properties from 1 September.

The deal between Network 10 and Foxtel sees Foxtel acquire a 15 per cent stake in Network 10, Network 10 gain a 24.99 per cent stake in MCN, and MCN take control of all advertising trading across Network 10’s 15 free-to-air channels and on-demand service, tenplay.

MCN’s now expanded sales team remains under the leadership of chief sales and marketing officer, Mark Frain. He is being supported by national digital sales director, Nick Young; national sports sales director, Martin Medcraf; Sydney sales director, Shae Bonney; Melbourne sales director, Ben Sumpter; and Brisbane sales director, Kevin Hearn.

MCN will also establish a South Australia office under the leadership of Adelaide sales director, Cameron Mudge, and a Western Australia office, headed by Perth sales director, Paul Townsend. Both are joining MCN from Network Ten and.

Other Network Ten staffers joiner Frain’s team are national head of director sales, Daniel Lavell; Sydney sales manager for sports and entertainment, Ian Smith; and national trading manager, Grant Madigan.

MCN CEO, Anthony Fitzgerald, said the new structure is the first to align the three worlds of television – free-to-air, subscription and digital video - in a cohesive national presence.

“This is a sales structure for the times, and one which reflects the evolution of the television and digital advertising model in Australia with a focus on targeted premium video content and accountable, real-time trading across any screen,” he said in a statement.

Related: MCN's programmatic TV ads signal shift to data-driven audience engagement

Ten Network executive chairman and CEO, Hamish McLennan, added that the combined sales operation would provide advertisers with new and innovative ways to reach consumers across all video content distribution platforms.

“By joining forces with MCN, Ten Network will gain new efficiencies and improved data capability and will be able to provide broader integration opportunities for advertisers,” he said. “We will also be able to further leverage our growing audience with enhanced scale and a broader, more targeted and efficient offering.”

According to Frain, the restructure will allow advertisers to find and buy audiences across any screen in one place.

“Audiences engage with the very best content, no matter what screen they’re watching. We believe the role of our sales team is to connect brands to these passionate viewers in the most seamless way possible,” he continued. “Aided by our significant new investment in trading and data technology, we believe we are in a great position to offer the best premium content and most accountable and efficient trading platforms for our advertising partners.”

In total, 120 Network Ten staff are transitioning to MCN in roles across the business, swelling MCN’s total staff ranks to 450 nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in