MCN aligns FTA, subscription and digital TV sales under new structure

Multi Channel Network confirms restructure following deal that saw it take over all advertising trading across Network Ten's broadcast and on-demand offerings

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

The group confirmed its new structure this week following last month’s news that MCN will take on all advertising trading across Network Ten’s television, on-demand and digital properties from 1 September.

The deal between Network 10 and Foxtel sees Foxtel acquire a 15 per cent stake in Network 10, Network 10 gain a 24.99 per cent stake in MCN, and MCN take control of all advertising trading across Network 10’s 15 free-to-air channels and on-demand service, tenplay.

MCN’s now expanded sales team remains under the leadership of chief sales and marketing officer, Mark Frain. He is being supported by national digital sales director, Nick Young; national sports sales director, Martin Medcraf; Sydney sales director, Shae Bonney; Melbourne sales director, Ben Sumpter; and Brisbane sales director, Kevin Hearn.

MCN will also establish a South Australia office under the leadership of Adelaide sales director, Cameron Mudge, and a Western Australia office, headed by Perth sales director, Paul Townsend. Both are joining MCN from Network Ten and.

Other Network Ten staffers joiner Frain’s team are national head of director sales, Daniel Lavell; Sydney sales manager for sports and entertainment, Ian Smith; and national trading manager, Grant Madigan.

MCN CEO, Anthony Fitzgerald, said the new structure is the first to align the three worlds of television – free-to-air, subscription and digital video - in a cohesive national presence.

“This is a sales structure for the times, and one which reflects the evolution of the television and digital advertising model in Australia with a focus on targeted premium video content and accountable, real-time trading across any screen,” he said in a statement.

Related: MCN's programmatic TV ads signal shift to data-driven audience engagement

Ten Network executive chairman and CEO, Hamish McLennan, added that the combined sales operation would provide advertisers with new and innovative ways to reach consumers across all video content distribution platforms.

“By joining forces with MCN, Ten Network will gain new efficiencies and improved data capability and will be able to provide broader integration opportunities for advertisers,” he said. “We will also be able to further leverage our growing audience with enhanced scale and a broader, more targeted and efficient offering.”

According to Frain, the restructure will allow advertisers to find and buy audiences across any screen in one place.

“Audiences engage with the very best content, no matter what screen they’re watching. We believe the role of our sales team is to connect brands to these passionate viewers in the most seamless way possible,” he continued. “Aided by our significant new investment in trading and data technology, we believe we are in a great position to offer the best premium content and most accountable and efficient trading platforms for our advertising partners.”

In total, 120 Network Ten staff are transitioning to MCN in roles across the business, swelling MCN’s total staff ranks to 450 nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in