MCN aligns FTA, subscription and digital TV sales under new structure

Multi Channel Network confirms restructure following deal that saw it take over all advertising trading across Network Ten's broadcast and on-demand offerings

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

The group confirmed its new structure this week following last month’s news that MCN will take on all advertising trading across Network Ten’s television, on-demand and digital properties from 1 September.

The deal between Network 10 and Foxtel sees Foxtel acquire a 15 per cent stake in Network 10, Network 10 gain a 24.99 per cent stake in MCN, and MCN take control of all advertising trading across Network 10’s 15 free-to-air channels and on-demand service, tenplay.

MCN’s now expanded sales team remains under the leadership of chief sales and marketing officer, Mark Frain. He is being supported by national digital sales director, Nick Young; national sports sales director, Martin Medcraf; Sydney sales director, Shae Bonney; Melbourne sales director, Ben Sumpter; and Brisbane sales director, Kevin Hearn.

MCN will also establish a South Australia office under the leadership of Adelaide sales director, Cameron Mudge, and a Western Australia office, headed by Perth sales director, Paul Townsend. Both are joining MCN from Network Ten and.

Other Network Ten staffers joiner Frain’s team are national head of director sales, Daniel Lavell; Sydney sales manager for sports and entertainment, Ian Smith; and national trading manager, Grant Madigan.

MCN CEO, Anthony Fitzgerald, said the new structure is the first to align the three worlds of television – free-to-air, subscription and digital video - in a cohesive national presence.

“This is a sales structure for the times, and one which reflects the evolution of the television and digital advertising model in Australia with a focus on targeted premium video content and accountable, real-time trading across any screen,” he said in a statement.

Related: MCN's programmatic TV ads signal shift to data-driven audience engagement

Ten Network executive chairman and CEO, Hamish McLennan, added that the combined sales operation would provide advertisers with new and innovative ways to reach consumers across all video content distribution platforms.

“By joining forces with MCN, Ten Network will gain new efficiencies and improved data capability and will be able to provide broader integration opportunities for advertisers,” he said. “We will also be able to further leverage our growing audience with enhanced scale and a broader, more targeted and efficient offering.”

According to Frain, the restructure will allow advertisers to find and buy audiences across any screen in one place.

“Audiences engage with the very best content, no matter what screen they’re watching. We believe the role of our sales team is to connect brands to these passionate viewers in the most seamless way possible,” he continued. “Aided by our significant new investment in trading and data technology, we believe we are in a great position to offer the best premium content and most accountable and efficient trading platforms for our advertising partners.”

In total, 120 Network Ten staff are transitioning to MCN in roles across the business, swelling MCN’s total staff ranks to 450 nationally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in