Accenture Interactive has taken a large step into agency territory with the announcement it’s investing in in-housing, media planning, and buying.

In a recent bid to leverage data and boost customer experience, Flight Centre recently partnered with digital consultancy Komosion, and found it overcame significant organisational and marketing hurdles.

Programmatic ad exchange collaborations like the new APEX offering from Fairfax and Mi9 will give independent media publishers the might to fight against Silicon Valley platform giants endeavouring to own the digital advertising and content distribution space.

Multi Channel Network (MCN) is claiming its new national sales and team approach is the first to align free-to-air, subscription and digital television into one offering.

The arrival of programmatic TV with MCN’s new platform offering will give the industry the shift it needs from traditional channel-based thinking to data-driven audience engagement, several media agencies claim.

Foxtel’s Multi Channel Network (MCN) and AOL Platforms have joined forces to launch programmatic television inventory buying in Australia through their own private exchange.

Social marketing and advertising vendor, Brand Networks, has handed over US$50 million to acquire fellow social platform player, Shift, making it the largest deal in its category to date.

Sizmek says its US$11.7 million acquisition of mobile demand-side platform (DSP) provider, StrikeAd, will see the company better address growing demand for programmatic advertising solutions through must-have mobile capabilities.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.