RedBalloon signals digital identity refresh

Online experience provider brings on digital agency, Deepend, as strategic partner to overhaul its online identity

Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)
Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)

RedBalloon has signalled its intention to overhaul its digital presence and strategy with the appointment of new digital agency, Deepend.

The independent agency has been appointed full-service digital partner by the online experience retailer, and will work together with RedBalloon on a new digital website and identity.

In a statement, RedBalloon’s recently appointed CEO and former CMO of Tourism Australia, Nick Baker, said he’d quickly realised the tech company’s website wasn’t sufficient to meet modern online users expectations.

“RedBalloon started from independent, humble beginnings: Born in the front room of founding director, Naomi Simson’s home, we felt it was vital to find an agency that reflected the RedBalloon values with people at their heart,” Baker said.

He said Deepend would be a long-term strategic partner to support RedBalloon’s next phase of evolution and growth. The company claims to have sold more than 2.5 million experience since launching in 2001, and now offers more than 3000 experiences from 1000 providers to A/NZ consumers online.

“Deepend is not only Australia’s largest digital independent agency, it’s also a leader in digital innovation and was a clear choice for us,” Baker said.

Deepend founder and executive director, Matt Griffin, added that RedBalloon’s disruptive influence on the digital space made them an ideal client and said his team looked forward to working with the innovative brand.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in