RedBalloon signals digital identity refresh

Online experience provider brings on digital agency, Deepend, as strategic partner to overhaul its online identity

Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)
Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)

RedBalloon has signalled its intention to overhaul its digital presence and strategy with the appointment of new digital agency, Deepend.

The independent agency has been appointed full-service digital partner by the online experience retailer, and will work together with RedBalloon on a new digital website and identity.

In a statement, RedBalloon’s recently appointed CEO and former CMO of Tourism Australia, Nick Baker, said he’d quickly realised the tech company’s website wasn’t sufficient to meet modern online users expectations.

“RedBalloon started from independent, humble beginnings: Born in the front room of founding director, Naomi Simson’s home, we felt it was vital to find an agency that reflected the RedBalloon values with people at their heart,” Baker said.

He said Deepend would be a long-term strategic partner to support RedBalloon’s next phase of evolution and growth. The company claims to have sold more than 2.5 million experience since launching in 2001, and now offers more than 3000 experiences from 1000 providers to A/NZ consumers online.

“Deepend is not only Australia’s largest digital independent agency, it’s also a leader in digital innovation and was a clear choice for us,” Baker said.

Deepend founder and executive director, Matt Griffin, added that RedBalloon’s disruptive influence on the digital space made them an ideal client and said his team looked forward to working with the innovative brand.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in