RedBalloon signals digital identity refresh

Online experience provider brings on digital agency, Deepend, as strategic partner to overhaul its online identity

Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)
Image credit: http://www.flickr.com/photos/technicolor76/ (Creative Commons)

RedBalloon has signalled its intention to overhaul its digital presence and strategy with the appointment of new digital agency, Deepend.

The independent agency has been appointed full-service digital partner by the online experience retailer, and will work together with RedBalloon on a new digital website and identity.

In a statement, RedBalloon’s recently appointed CEO and former CMO of Tourism Australia, Nick Baker, said he’d quickly realised the tech company’s website wasn’t sufficient to meet modern online users expectations.

“RedBalloon started from independent, humble beginnings: Born in the front room of founding director, Naomi Simson’s home, we felt it was vital to find an agency that reflected the RedBalloon values with people at their heart,” Baker said.

He said Deepend would be a long-term strategic partner to support RedBalloon’s next phase of evolution and growth. The company claims to have sold more than 2.5 million experience since launching in 2001, and now offers more than 3000 experiences from 1000 providers to A/NZ consumers online.

“Deepend is not only Australia’s largest digital independent agency, it’s also a leader in digital innovation and was a clear choice for us,” Baker said.

Deepend founder and executive director, Matt Griffin, added that RedBalloon’s disruptive influence on the digital space made them an ideal client and said his team looked forward to working with the innovative brand.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

The politics of branding

There have been some real doozies lately. I’m speaking of campaigns where brands have dipped their toe in - or jump straight into the deep end – of the political spectrum, aligning with social causes that seem to be the flavour of the day.

Paul Chappell

Partner and managing director, Brand + Story

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

iflix is really a company with great potential. As a young company, iflix has forward-looking insights and able to identify data-driven m...

Serene Chan

How iflix used consumer intent data to gain 1 million subscribers in six months

Read more

Latest Podcast

More podcasts

Sign in