Baker joins RedBalloon as CEO

Former Tourism Australia CMO takes the top job at online gifting site

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia’s former CMO, Nick Baker, has become the new CEO for Australian online gifting site, RedBalloon.

Baker spent the past seven years at Tourism Australia before leaving in January. He was awarded AMI Marketer of the Year in 2014 and is also well respected for his work on Restaurant Australia, and the Best Jobs in the World campaign.

Tourism Australia appointed Lisa Ronson as its new CMO to replace Baker.

In a statement, Baker said he was attracted to the role because of its focus on experiences. RedBalloon offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand.

Baker replaces Kristie Buchanan as CEO.

“I considered a lot of interesting roles after Tourism Australia, but RedBalloon was the one that I could not turn down,” Baker said.

“The company ethos – recognition of its employees as the key to its success – and customer experience as its main purpose played a significant part in my decision. At RedBalloon, there is a definite sense of people being part of something bigger than themselves, and I am really excited about leading and working with its fantastic team.

“The importance of experiences in people’s lives and the tremendous value they can bring in employee performance, as well RedBalloon’s recognition of its own employees as key to its success, appealed to me most.”

RedBalloon also brought on former Tourism Australia managing director, Ken Boundy, as its new chair on 1 February. Boundy is currently chair of the Royal Botanic Gardens & Domain Trust, and is a professional independent director and businessman, with experience in small and big businesses and startups.

More on CMO becoming CEOs

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in