Baker joins RedBalloon as CEO

Former Tourism Australia CMO takes the top job at online gifting site

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia’s former CMO, Nick Baker, has become the new CEO for Australian online gifting site, RedBalloon.

Baker spent the past seven years at Tourism Australia before leaving in January. He was awarded AMI Marketer of the Year in 2014 and is also well respected for his work on Restaurant Australia, and the Best Jobs in the World campaign.

Tourism Australia appointed Lisa Ronson as its new CMO to replace Baker.

In a statement, Baker said he was attracted to the role because of its focus on experiences. RedBalloon offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand.

Baker replaces Kristie Buchanan as CEO.

“I considered a lot of interesting roles after Tourism Australia, but RedBalloon was the one that I could not turn down,” Baker said.

“The company ethos – recognition of its employees as the key to its success – and customer experience as its main purpose played a significant part in my decision. At RedBalloon, there is a definite sense of people being part of something bigger than themselves, and I am really excited about leading and working with its fantastic team.

“The importance of experiences in people’s lives and the tremendous value they can bring in employee performance, as well RedBalloon’s recognition of its own employees as key to its success, appealed to me most.”

RedBalloon also brought on former Tourism Australia managing director, Ken Boundy, as its new chair on 1 February. Boundy is currently chair of the Royal Botanic Gardens & Domain Trust, and is a professional independent director and businessman, with experience in small and big businesses and startups.

More on CMO becoming CEOs

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in