Baker joins RedBalloon as CEO

Former Tourism Australia CMO takes the top job at online gifting site

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia’s former CMO, Nick Baker, has become the new CEO for Australian online gifting site, RedBalloon.

Baker spent the past seven years at Tourism Australia before leaving in January. He was awarded AMI Marketer of the Year in 2014 and is also well respected for his work on Restaurant Australia, and the Best Jobs in the World campaign.

Tourism Australia appointed Lisa Ronson as its new CMO to replace Baker.

In a statement, Baker said he was attracted to the role because of its focus on experiences. RedBalloon offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand.

Baker replaces Kristie Buchanan as CEO.

“I considered a lot of interesting roles after Tourism Australia, but RedBalloon was the one that I could not turn down,” Baker said.

“The company ethos – recognition of its employees as the key to its success – and customer experience as its main purpose played a significant part in my decision. At RedBalloon, there is a definite sense of people being part of something bigger than themselves, and I am really excited about leading and working with its fantastic team.

“The importance of experiences in people’s lives and the tremendous value they can bring in employee performance, as well RedBalloon’s recognition of its own employees as key to its success, appealed to me most.”

RedBalloon also brought on former Tourism Australia managing director, Ken Boundy, as its new chair on 1 February. Boundy is currently chair of the Royal Botanic Gardens & Domain Trust, and is a professional independent director and businessman, with experience in small and big businesses and startups.

More on CMO becoming CEOs

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in