Baker joins RedBalloon as CEO

Former Tourism Australia CMO takes the top job at online gifting site

Nick Baker, CMO Tourism Australia
Nick Baker, CMO Tourism Australia

Tourism Australia’s former CMO, Nick Baker, has become the new CEO for Australian online gifting site, RedBalloon.

Baker spent the past seven years at Tourism Australia before leaving in January. He was awarded AMI Marketer of the Year in 2014 and is also well respected for his work on Restaurant Australia, and the Best Jobs in the World campaign.

Tourism Australia appointed Lisa Ronson as its new CMO to replace Baker.

In a statement, Baker said he was attracted to the role because of its focus on experiences. RedBalloon offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand.

Baker replaces Kristie Buchanan as CEO.

“I considered a lot of interesting roles after Tourism Australia, but RedBalloon was the one that I could not turn down,” Baker said.

“The company ethos – recognition of its employees as the key to its success – and customer experience as its main purpose played a significant part in my decision. At RedBalloon, there is a definite sense of people being part of something bigger than themselves, and I am really excited about leading and working with its fantastic team.

“The importance of experiences in people’s lives and the tremendous value they can bring in employee performance, as well RedBalloon’s recognition of its own employees as key to its success, appealed to me most.”

RedBalloon also brought on former Tourism Australia managing director, Ken Boundy, as its new chair on 1 February. Boundy is currently chair of the Royal Botanic Gardens & Domain Trust, and is a professional independent director and businessman, with experience in small and big businesses and startups.

More on CMO becoming CEOs

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in