Start-up Leia to demo Star Wars-inspired hologram display technology next week

Potential applications include maps, games and video conferencing

Leia 3d hologram display
Leia 3d hologram display

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

Demonstrations of future technologies are among the more exciting exhibits at Mobile World Congress, and Leia looks sure to wow visitors at this year's edition, which starts on Monday in Barcelona.

Leia's goal is to make the company's technology cheap and compact enough to be integrated into smartphones and other mobile devices. It can be used to produce imagery "that floats above the screen" and that users can interact with, founder and CEO David Fattal said in a presentation last year.

Potential applications include maps with buildings that pop out or games where a ball comes out the screen, according to Fattal.

The technology is based on an invention called multi-view display, which was initially developed at HP Labs. It's based on a thin piece of transparent plastic or glass that's illuminated from the side with standard LEDs. Different images are created for the left and right eye to produce a sense of depth.

At Mobile World Congress, Leia plans to demonstrate its technology using real-time video chat, Fattal told MIT Technology Review.

So far, mobile devices with 3D screens have flopped. Most recently, Amazon implemented a feature called dynamic perspective on its Fire Phone, which is used to show 3D images of buildings.

Leia takes the concept further, but success is still far from certain even if the company can make the technology work. One thing that might work to its advantage is that smartphone innovation has slowed and manufacturers are looking for new ways to get us to upgrade.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

Read more

I would invest money in machine learning. I think it's important to do that. Don't you agree?

Polly Valentine

Metcash to use AI for promotional planning optimisation in liquor division

Read more

Latest Podcast

More podcasts

Sign in