Start-up Leia to demo Star Wars-inspired hologram display technology next week

Potential applications include maps, games and video conferencing

Leia 3d hologram display
Leia 3d hologram display

U.S. start-up Leia is demonstrating its 3D holographic display technology at Mobile World Congress, promising a chance to see what mobile holography is all about.

Demonstrations of future technologies are among the more exciting exhibits at Mobile World Congress, and Leia looks sure to wow visitors at this year's edition, which starts on Monday in Barcelona.

Leia's goal is to make the company's technology cheap and compact enough to be integrated into smartphones and other mobile devices. It can be used to produce imagery "that floats above the screen" and that users can interact with, founder and CEO David Fattal said in a presentation last year.

Potential applications include maps with buildings that pop out or games where a ball comes out the screen, according to Fattal.

The technology is based on an invention called multi-view display, which was initially developed at HP Labs. It's based on a thin piece of transparent plastic or glass that's illuminated from the side with standard LEDs. Different images are created for the left and right eye to produce a sense of depth.

At Mobile World Congress, Leia plans to demonstrate its technology using real-time video chat, Fattal told MIT Technology Review.

So far, mobile devices with 3D screens have flopped. Most recently, Amazon implemented a feature called dynamic perspective on its Fire Phone, which is used to show 3D images of buildings.

Leia takes the concept further, but success is still far from certain even if the company can make the technology work. One thing that might work to its advantage is that smartphone innovation has slowed and manufacturers are looking for new ways to get us to upgrade.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in