Quantium helps Woolworths get personal with customers, CEO says

Supermarket chain is now Australia's largest Internet retailer

Woolworths’ 50 per cent stake in analytics firm, Quantium, is helping the supermarket giant tailor the shopping experience to the needs of customers, its CEO said during a financial results announcement.

Woolworths paid $20 million in May 2013 for a non-controlling stake in Quantium, and is using the company’s tools to improve its customer analytics capabilities, Grant O’Brien said. Key areas of focus are pricing and promotion, ranging and store layout.

“We continue to put in place the enablers for a new era of growth,” the CEO said as he revealed Woolworths’ full-year results. “[Our stake in Quantium] is allowing us to use data to better tailor the shopping experience to the needs of our customers.”

Related: Bad data has big consequences, says Quantium executive

The A/NZ Woolworths Group reported $60.8bn in total sales and a net profit after tax of $2.4 billion, up 6.1 per cent on the previous year. The company is also Australia’s largest Internet retailer, completing $1.2 billion in online sales in the 12 months ending 29 June. That represents a 50 per cent year-on-year increase.

Online was flagged in the financial report as a key growth area and Web-based offers in food, liquor and apparel exceeded expectations in the past year at 3 million items delivered each week.

Woolworths recently opened a dedicated online fulfilment grocery store and implemented ‘Track My Order’ GPS functionality, allowing customers to track their online purchases. They can also share shopping lists or locate any product in store.

The retailer also expanded its Click & Collect network to 202 stores during the year and relaunched BigW Online.

Meanwhile, Woolworths said the integration of homeware and apparel catalogue provider, EziBuy, which operates online – is progressing well with its distribution capabilities being used to enhance the retailer’s online offers.

Woolworths also said it will improve its online presence with mobile-enabled venue websites, special online offers, an online booking service for accommodation, and integrating advertising into social media platforms.

Woolworths also flagged a 10 per cent increase in membership across its Everyday Rewards customer loyalty program to 7.9 million. Onecard members were also up to 1.9m over the same period.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in