Quantium helps Woolworths get personal with customers, CEO says

Supermarket chain is now Australia's largest Internet retailer

Woolworths’ 50 per cent stake in analytics firm, Quantium, is helping the supermarket giant tailor the shopping experience to the needs of customers, its CEO said during a financial results announcement.

Woolworths paid $20 million in May 2013 for a non-controlling stake in Quantium, and is using the company’s tools to improve its customer analytics capabilities, Grant O’Brien said. Key areas of focus are pricing and promotion, ranging and store layout.

“We continue to put in place the enablers for a new era of growth,” the CEO said as he revealed Woolworths’ full-year results. “[Our stake in Quantium] is allowing us to use data to better tailor the shopping experience to the needs of our customers.”

Related: Bad data has big consequences, says Quantium executive

The A/NZ Woolworths Group reported $60.8bn in total sales and a net profit after tax of $2.4 billion, up 6.1 per cent on the previous year. The company is also Australia’s largest Internet retailer, completing $1.2 billion in online sales in the 12 months ending 29 June. That represents a 50 per cent year-on-year increase.

Online was flagged in the financial report as a key growth area and Web-based offers in food, liquor and apparel exceeded expectations in the past year at 3 million items delivered each week.

Woolworths recently opened a dedicated online fulfilment grocery store and implemented ‘Track My Order’ GPS functionality, allowing customers to track their online purchases. They can also share shopping lists or locate any product in store.

The retailer also expanded its Click & Collect network to 202 stores during the year and relaunched BigW Online.

Meanwhile, Woolworths said the integration of homeware and apparel catalogue provider, EziBuy, which operates online – is progressing well with its distribution capabilities being used to enhance the retailer’s online offers.

Woolworths also said it will improve its online presence with mobile-enabled venue websites, special online offers, an online booking service for accommodation, and integrating advertising into social media platforms.

Woolworths also flagged a 10 per cent increase in membership across its Everyday Rewards customer loyalty program to 7.9 million. Onecard members were also up to 1.9m over the same period.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in