Secret, an app for posting anonymously, lets users tap into Facebook

The app now offers Facebook log-in, to help members find more friends

Your employer or school can ask Secret to create a den where you and your colleagues or fellow students can share secrets.
Your employer or school can ask Secret to create a den where you and your colleagues or fellow students can share secrets.

How can something be a secret if all your Facebook friends see it?

Secret is a company that makes an app for iOS and Android to let users post messages "anonymously." When new members sign up, the app asks for their email address -- plus their phone number, which is optional -- in order to help them find friends who are also using the service.

From there, users can post messages, but with limited identifiable information attached to them, which may include their city, or whether the post was made by a "friend" or "friend of a friend." Messages posted at the Secret site range wildly in nature, shifting from tiny tales of jilted lovers to whimsical musings on procrastination to cliched inspirational sayings.

Before Monday, the number of friends that could be found by Secret was limited to the contacts in a user's phone, but a new integration with Facebook could let the "secrets" come pouring in from a wider number of people's friends. Secret now lets users connect their Secret accounts to their Facebook accounts . The app will let users find their Facebook friends who are also on Secret, to weave their "secret" posts into their streams.

It's been an oft-requested feature, Secret said. Some reviews for the app in Apple's App Store confirm this: "Wish it was a little bit easier to add friends. Perhaps an integration with other social media?" one person said last week in a review.

At the same time, it seems ironic to add Facebook integration to an app that's designed to let people post messages anonymously.

But logging in with Facebook is optional and it's done anonymously, Secret said, adding in its announcement that "we don't even store your public name."

Secret, however, already collects a large amount of information about its members by their very use of the service, including geolocation data. Gaining access to someone's name on Facebook might be the least of some user's worries, when things tracking cookies are already in the mix.

Secret, by encouraging wider use of its service, hopes to gain a competitive edge over some rival anonymous messaging apps like Whisper, which does not currently offer Facebook log-in. Secret also announced Monday a feature called "Collections," designed to give users more control over the types of posts they see.

The company also said it had raised US$25 million in financing, led by a number of investors, including Index Ventures and SV Angel.

If enough people opt to use the Facebook log-in feature, users on Secret could become more engaged with its service, knowing that more of their Facebook friends are there. But even with the integration designed to be anonymous, it may also make privacy-conscious people wary.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in