Fly Buys to push personalised offers with VMob platform

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

(LtoR) Steven England-Hall and Scott Bradely
(LtoR) Steven England-Hall and Scott Bradely

Loyalty New Zealand, operators of Fly Buys, are set to roll-out Kiwi mobile marketing firm VMob's platform to provide highly personalised loyalty content, offers and information directly to customer smartphones in real time.

The platform will draw on multiple sources of data, such as customer preferences, location and other factors like the current weather, to serve up targeted content that is meant to grab the attention of the customer.

Loyalty New Zealand CEO Stephen England-Hall said that personalisation has always been a fundamental cornerstone of the Fly Buys programme and VMob’s technology will allow Fly Buys to take this to a new level via mobile devices.

“This mobile-led initiative will allow retailers to create shopping experiences that have a whole new level of relevance. It’s going to add an entirely new and engaging dimension to retail shopping and service provision.”

“We’re on the cusp of the digital wallet era. Mobile devices are going to play a huge part in the future of customer experience, loyalty and payments. We have partnered with VMob to make sure that Fly Buys is as strong in the digital wallet as it has been in the physical wallet for the past 20 years,” he said.

Related: Stephen England-Hall talks about Big data and the big opportunities for loyalty

England-Hall added, “VMob was the obvious choice when we were looking for an innovation partner. Not only are they world-leaders in this space, but as a home grown Kiwi company, they’re a great fit for Fly Buys being New Zealand’s favourite loyalty brand.”

Scott Bradley, founder and CEO of VMob said the partnership provides a real opportunity for local Kiwi retailers to close the gap between the store front and their customers.

“Our experience internationally shows that customers respond to the amplified value provided by a personalised approach on mobile devices. It’s bringing that local corner store experience back to large retail brands.”

“Individual retailers will be able to connect with their most valuable customers at a time they are most likely to purchase - while in close proximity or even inside the store.”

VMob and Loyalty New Zealand have an exclusive relationship in the coalition loyalty space for New Zealand.The commercial terms of the contract were not revealed.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

It is really inspiring to see that medial psychology & machines are going hand in hand to innovate new things and even are improving ...

CBT Professionals

How psychology is shaping better machine learning

Read more

Anything is achievable when you talk the talk .. good luck

Mo Al Hooti

Data Creative crowns Matt Bates as new CMO

Read more

Great hire and good luck Andrew. I am sure you'll do a fabulous jobRob

Rob

Amaysim marketing and commercial chief joins property tech investment startup

Read more

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

Read more

Latest Podcast

More podcasts

Sign in