Facebook offers 'free' Wi-Fi in exchange for check-ins

Hotels and other businesses will require users to check in at their Facebook Pages to get free Wi-Fi

A check-in page for Facebook Wi-Fi
A check-in page for Facebook Wi-Fi

More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.

It's the result of a partnership between Facebook and Cisco Systems that's been in pilot since last year and is now being rolled out more broadly, the companies said Wednesday.

To take part, businesses must first load a piece of Facebook software onto their Cisco router. When a customer opens a Web browser they're taken to a page that asks them to "check in" using their Facebook login. In return they get access to the Wi-Fi.

Businesses can benefit because the check-ins give them more exposure on Facebook. The social network will also give them information about the people who check in, like their age, sex and location, which the businesses can use for marketing programs. Facebook says it will provide "aggregated, anonymous" data, meaning it won't be linked to individuals.

"Businesses can analyze this data to better understand their customer's preferences and deliver targeted promotions," Facebook said, "ultimately improving their advertising and marketing campaigns."

Facebook benefits, too, because it encourages businesses to set up Facebook Pages and possibly run more ads on Facebook. And it helps Facebook keep the attention of its users, who can also get free Internet access from Google at places like Starbucks.

The offer extends a pilot that saw about 1,000 Wi-Fi deployments at small and medium-sized businesses in 50 countries. The program announced Wednesday is designed to target larger companies, a Facebook spokeswoman said.

Some of the world's best-known businesses are piloting the service, according to Cisco, though it didn't name many. It said the restaurant chain Bonefish Grill is testing the service at two restaurants in the U.S.

The program could also help businesses target their advertising campaigns for customers checking in on mobile devices. Mobile is an important channel because more than 50 percent of consumers use mobile phones while shopping in a store, Cisco said.

If people don't want to sign in using Facebook, they'll still be able to access the Wi-Fi by entering a code, Facebook said, though presumably it will be up to the business whether they provide them with it.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

Latest Podcast

More podcasts

Sign in