Stories by CMO staff

Facebook announced that Stephen Scheeler, currently Head of Retail and Automotive at Facebook, is the new Managing Director of Facebook Australia and New Zealand.

In its second year of partnership, IBM and the City of Melbourne will use IBM’s technology to better understand customer needs, build awareness and engagement around the activities taking place across the city, and connect consumers with designers and retailers as part of Melbourne Spring Fashion Week 2015.

Despite perceptions consumers are battling loyalty program fatigue, a recent study found 59 per cent of members are active in all of their programs, a 31 per cent increase from 2013.

In the sixth episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to CEO of Publicis Australia, Andrew Baxter, on how to truly streamline the customer journey.

Myer appointed Mark Cripsey into the newly created role of chief digital and data officer, as part of the retail giant's focus on omni-channel retailing and customer data.

Qantas CEO Alan Joyce announced the airline will be making further investments in order to leverage record levels of customer engagement.

AdRoll announced an integration with cloud-based commerce platform Shopify to provide e-commerce merchants the ability to retarget customers across devices within the Shopify platform.

Oracle announced it has signed an agreement to acquire cloud-based software provider Maxymiser, in order strengthen Oracle Marketing Cloud's solution to manage marketing programs across all digital channels and across the customer life-cycle.

Yahoo7 announced the commercial launch of Tumblr in Australia and New Zealand, with Woolworths, Telstra, Monash University and Studio Canal already on board as launch partners.

Building a truly consumer-centric business isn't easy. In the fifth episode of the Closing the Gap series, Pip Stocks talks to Madeleine Morgan, a seasoned restaurant manager currently at Rockpool in Melbourne.

Global marketers see the value of making their digital interactions with customers and stakeholders richer, more personal and predictive. But most are still struggling to make their mobile, social and web channels work together to provide a more enriching and engaging experience, a recent report found.

A recent survey found Australian businesses are investing more in data-driven digital platforms, but the majority are unable to integrate multi-data sources.

Digital transformation is now a matter of business survival.

Aussie Invader 5R appointed Perth-based creative digital marketing agency Bam Creative to create an interactive platform and campaign for their crowdfunding initiative, Supersonic Selfie.

Australians are more comfortable using their online financial services, and are increasingly using their mobile devices to make financial choices, a recent report found.