Yahoo7 announces commercial launch of Tumblr

Australian brands can now leverage Tumblr's content creation and social sharing capabilities to help drive greater engagement

Tumblr CEO David Karp and Yahoo7 CEO Ed Harrison joining forces at their joint launch night in Sydney
Tumblr CEO David Karp and Yahoo7 CEO Ed Harrison joining forces at their joint launch night in Sydney

Yahoo7 announced the commercial launch of Tumblr in Australia and New Zealand, with Woolworths, Telstra, Monash University and Studio Canal already on board as launch partners.

Following the global acquisition of Tumblr by Yahoo Inc in 2013, Australian brands can now leverage the platform's content creation and social sharing capabilities to help drive greater customer engagement with different audiences. Brands can tell their story using Tumblr’s seven different post types, including videos, GIFs, images, audio and more.

"Millions of Aussies have already made Tumblr their home – sharing their voice, exploring their identities, passions, and fandoms. I’m so excited to finally have a team on the ground to support this community and bring Australia’s biggest brands into the fold," Tumblr's CEO and founder, David Karp, said.

Yahoo7 CEO, Ed Harrison, said the partnership gives Australian advertisers a new way to connect with audiences on Tumblr.

"We already have one of the largest networks in Australia and Tumblr will only strengthen this, offering advertisers even greater reach and access to younger, passionate, and engaged audiences,” he said. “Tumblr offers the best of two online worlds; combining the creative control of a traditional website with the active audience of a social platform. Tumblr's users are actively seeking out content that inspires and entertains them, opening the doors for brands to be more creative and tell their story in new and more authentic ways.”

Alongside launch partners, Yahoo7 will also be launching its own brands on Tumblr, with Home & Away, Yahoo7 Entertainment, Dancing with the Stars and 7News Raw showcasing new and exclusive content via dedicated Tumblr profiles.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in