It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Facebook announced that Stephen Scheeler, currently Head of Retail and Automotive at Facebook, is the new Managing Director of Facebook Australia and New Zealand.
Scheeler, already in his third year at Facebook, will take over the role immediately and will report in to Dan Neary, Vice President, Asia Pacific, Facebook.
"I'm a great believer in the Facebook culture of hiring great people and growing their careers throughout the company," Facebook's vice president of Asia Pacific, Dan Neary, said "Stephen has done an outstanding job and been responsible for new partnership solutions, local innovations and original thinking,"
Scheeler will work closely with key brands, agencies and clients to drive their business results using Facebook’s family of applications and services. 11 million people in Australia and 2 million in New Zealand use Facebook each day, more than any other site in these markets.
"There has never been a more interesting time to be in our industry," Scheeler said. "The pace of change and opportunities to innovate are phenomenal. We have an amazing team here at Facebook, a strong roadmap and a fantastic suite of apps and services. I couldn't be more excited about the next part of the journey."
Scheeler is a seasoned industry strategist, with a background in start-ups, retail, telco, consumer packaged goods marketing and automotive retailing, having previously held senior marketing and innovation roles at Westfield, Lion and Subaru. He also spent time with Deloitte Australia as a Management Consultant working with range of industry sectors and clients.
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