There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Closing the Gap Episode 5: How to build a consumer practice
- 19 August 2015
- Download MP3
Building a truly consumer-centric business isn't easy.In the fifth episode of the Closing the Gap series, Pip Stocks talks to Madeleine Morgan, a seasoned restaurant manager currently at Rockpool in Melbourne.
The 11-part Closing the Gap podcast series brings to life issues that most marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over the series, we’ll explore the seven key ways consumer behaviour has changed and what it means for marketers.