Leadership News, Features, and Interviews

Leadership

SpecSavers promotes marketing, CX leaders

SpecSavers has announced a trio of promotions across its marketing and customer engagement leaders in what the company said is a response to brand growth and individual performance.

Leadership

CMO profile: Repositioning and enabling Providoor to operate in the next normal

Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

Digital Marketing

Salesforce APAC CMO: How marketers continue to add business value in 2023

A greater ability to demonstrate marketing return in revenue and customer terms is giving marketers confidence they’re delivering more value to their organisations. And it’s this commercial aptitude, along with stronger commitment to becoming a technologist, actioning data better and being innovative, which will be critical to riding out the economic and market unknowns of 2023.

Leadership

12 things Amber Collins learnt about being a CMO at Australia Post

You can’t skim across the top in marketing if you want to have skin in the game, Amber Collins warns. “At some stage, you have to pause and learn about media, advertising, content, social. If not, you are not able to add value,” the experienced marketing chief tells CMO.

Leadership

CMO profile: What Jenny Williams is doing to build category

Lifting consumer education around pet insurance to drive category growth is the name of the game for PetSure’s first CMO, Jenny Williams. And she’s harnessing media, data, content, relatable creative and her marketing smarts to achieve it.

Digital Marketing

Merkle: Finding a way for marketing and analytics to work together

When you are the head of marketing or analytics for a company that offers marketing and analytics solutions, you need to be at the top of your game. Thankfully for Erin Hutchinson and Shirli Zelcer, they have had almost two decades to nail down their working relationship and master their domains.

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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