Aussie-based Shippit recruits new CMO, product chief

Marketing leader and product chief are part of growth plans for the logistics business locally and regionally

Shippit has brought on a new chief marketing officer as well as chief product officer as its looks to scale up regionally.

Brett Chester has joined the logistics company as CMO, returning to Australia after a decade-long stint in the US. On his resume are marketing leadership roles with retail and SaaS companies including Replicon, Singular and Deputy.

Chester noted he joined Shippit following its landmark rebrand launched in market nine months ago.

“I’m sucked in by almost everything advertised to me, and being time poor I shop online, a lot. I’m generally satisfied with most website experiences, but I struggle daily with poor delivery experiences,” Chester commented. “Based on that personal mission, and my background in retail, and experience growing, fast scaling SaaS companies in Silicon Valley, it was a no brainer to join Shippit.

“Shippit is uniquely positioned to help both merchants and carriers realise their aspirations to get packages into consumers hands as efficiently as possible. Accordingly, as marketers our role is to amplify the message that solutions to logistics challenges exist; not only for the benefit of Shippit, but for the betterment of the ecommerce industry at large.”

Alongside Chester, Shippit has confirmed former SiteMinder product leader, Inga Latham, as its new chief product officer. She has more than 20 years’ experience with organisations such as Yahoo, Lastminute.com, Ticketmaster and Commonwealth Bank and made it on the Software Report’s list of top 50 women leaders in SaaS in 2021. Latham is tasked with evolving Shippit’s software for retailers, couriers and consumers.

“Creating a better delivery experience for consumers is relatable. But when you dive under the surface of it, you discover the immense potential to revolutionise archaic processes and enhance delivery experiences for buyers, merchants and carriers,” Latham commented. “Shippit already has an incredible vision and strategy, and my role is a collaborative one, with a focus on leading the product function to ensure we can achieve it. That’s motivating, and just a little bit intoxicating, too.”

Shippit was founded by William On and Rob Hango-Zada in Australia in 2014. The company has nearly doubled in size over the last two years and now boasts of 250 staff across Australia and Singapore as well as customers such as Target, Myer, Cotton On and Big W. According to the company, it shipped more than 40 million deliveries in 2021, a 300 per cent increase on pre-pandemic levels.

Helping facilitate this growth was the acquisition of Australian last-mile solutions provider, Premonition, in February last year as well as Southeast Asian startup, Luwjistik. Shippit also struck a partnership with Uber on on-demand delivery services for retailers in 2022.

The latest appointments come more than a year after retail leader, David Gordon, was appointed chairman of the Board to help Shippit expand globally, enhance its platform and attract and invest in talent and leadership. Helping these efforts is $50 million in capital secured by Shippit last year.

“We have a vision for the future, and Brett and Inga are fundamental to that,” said Hango-Zada. “Their experience and reputation is world-class, their vision is unparalleled, but more importantly, they’re good people. We have a diverse team with diverse backgrounds, expertise and ways of thinking, and that’s why we have the foundations to grow even as the industry contracts.

“Investing in strong leadership is a crucial means of delivering value to our customers. By having the opportunity to work with seasoned leaders, we are giving our broader team the best support possible as we embark on our next chapter of growth.”  

Announced to market in July last year, Shippit’s new brand logo and visual identity focuses on the company’s evolution and the role it plays for customers. Key attributes behind the new logo are movement, growth and momentum. The new branding spans all Shippit channels, including social media, paid advertising, email marketing and its in-product app and was developed by DesignStudio.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in