Marketing and IT leaders at Clorox partner closely on digital marketing and IoT initiatives intended to buttress the consumer packaged goods company's corporate growth strategy.
All the latest martech and adtech news from Salesforce, Act-On Software, Rubicon Project, Rocket Fuel, Networked Insights, Taboola, AppsFlyer, Acxiom and Callidus Cloud.
Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.
Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of capabilities across the martech stack.
New Zealand-based ad tech company, Postr, has raised $3 million to spur deployment of its telecom whitelabel mobile app across Australia and South East Asian markets.
Enhancing the customer experience, improving competitive positioning and increasing sales are the top three drivers of digital marketing agility, according to a new report.
Carnival Australia is planning to bring its personalised wearable device experience to Australian shores following the launch overseas later this year.
Predictive analytics, the Internet of Things and machine learning are all being touted as top technologies that will improve engagement with customers, even if marketers can’t agree which to prioritise, a new international survey reports.
Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.
Customer data platform company Ascent360 announced it succeeded in rounding $1.9 million in funding from venture capitalists along with several private investors to help get its new technology into the hands of retail marketers.
The launch of Microsoft’s Hololens holographic technology and accompanying headset in early 2015 was proclaimed by industry pundits as a technology for marketers to watch because of its ability to change the way consumers interact with brands and products.
Marketers spend a lot of their time convincing people to buy their organisation’s products and services. But what if those same products and services were so well designed, they simply sold themselves?
Automating customer lifecycle analysis and using artificial intelligence to improve the timeliness and relevance of email marketing are just some of the things on the to-do list for pure-play shoe etailer, Styletread, in 2017.
No matter how much you believe in the benefits of content or are committed to creating a content strategy, it can be a struggle to execute a successful content marketing approach. In working with a variety of B2B firms across a range of industries, I’ve discovered six common challenges facing marketing professionals and executives when it comes to content marketing.
Content marketing has shown tremendous growth in recent years, as brands scramble to find ways to engage and retain the attention of increasingly-distracted audiences.
As the year of customer experience, digital transformation, premium programmatic and ad viewability and addressability comes to a close, the team at CMO has pulled together a list of our most-read stories for 2016 to see what issues have really been keeping marketers awake at night.
All the latest martech and adtech news from SAP, Adobe, Unruly, Aprimo, Springbot, Skyhook, Stackla, Rubicon Project, Pronto Software and AppsFlyer.
Test and learn is so ingrained in Expedia’s culture, its brand marketing team leader describes her campaign activity as “science experiments”.
As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.
Poor understanding of the connected customer journey across all touchpoints and data utilisation woes means CMOs continue to struggle to deliver on the promise of omni-channel alignment across digital and physical worlds, a new report claims.
Village Cinemas has debuted in-seat food and beverage services for VPremium cinema patrons with a new mobile app aimed at improving customer experiences onsite through digital means.