The Interactive Advertising Bureau is streamlining its advisory council structure and says it’s putting simplification, transparency and trust at the core of its activities in 2017.
All the latest martech and adtech news from Amobee and Turn, Isentia, Pegasystems, Tenjin, The Trade Desk, 8i and Hootsuite.
Proving the value of marketing’s contribution to Nude by Nature’s bottom line has become a reality for the digital team after rolling out a data-driven reporting solution.
There’s no one-size-fits all solution when it comes to implementing a customer-centric culture within organisations, according to industry pundits speaking at the Customer-Centric Innovation Lab 2017 in Sydney this week.
Getting ahead of the competition in the fresh food industry isn’t easy, but Aussie Farmers Direct's new digitally agile marketing strategy is set to boost customer engagement and retention.
Adobe, Salesforce, Oracle have again dominated Gartner’s list of digital marketing technology providers for 2017, striking out a significant lead against the rest of the pack.
The Cronulla Sharks clinched the 2016 premiership with a 14-12 win over the Melbourne Storm, ending a 49-year drought for the club. It was a momentous moment countless fans had been waiting for all of their lives.
Family-owned lingerie retailer and wholesaler, Cosabella, has doubled its subscriber base and seen email-led revenues leap 60 per cent after rolling out a new marketing automation platform.
We’re in the era of customer experience and marketers are investing big, but this should not be at the cost of neglecting key fundamentals such as data and analytics, a new report found.
All the latest martech and adtech news from GMC Software, Rubicon Project, NewsWhip, ROKT, Alterian, HubSpot, Prezzee and Vungle.
The need for change can be difficult to accept for any business, especially for one that has been operating successfully for almost 70 years. But by embracing the need for digital transformation, family-owned equipment hire company, Kennards Hire, has found a new customer segment while improving service to existing ones.
Using data in marketing is all about gaining efficiency and relevancy, Tourism Australia’s CMO, Lisa Ronson, says.
Marketers may be ramping up for virtual reality, but a new study warns consumers aren’t quite ready for it.
The education system was developed in the industrial age and a university degree is no longer enough for the realities of today’s ever-changing marketing world demands or what employers expect, Paper Plane’s managing director, Mike O’Brien, claims.
ASX-listed Domino’s has chalked up more than $1 billion in first-half network sales for the first time in its history, a result it says was buoyed by an emphasis on customer-led offerings, food quality and digital technology. The results come in an otherwise tough week for the pizza maker, which came under fire after allegations emerged about visa fraud, underpayment of wages and penalties across its franchise network.
Australian brands are wasting billions on customer loyalty programs that don’t work and aren’t keeping up to speed with the demands of modern consumers, a new report claims.
Businesses are increasingly using Snapchat as an alternative to other social media sites in a bid to reach target audiences and communicate in a direct form with followers, without getting too personal, according to a new survey by Snaplytics.
Multi Channel Network (MCN) is bringing its audience-based programmatic trading capabilities to Network Ten.
Pepper Money and Pollenizer have joined forces to back an Australian startup as part of a strategy to boost innovation in the financial services industry.
Facebook has bowed to pressure and agreed be more accountable via an audit and third-party verification, providing increased transparency on how advertisers run campaigns across its platforms.
A little over three years ago, Mercer’s then consumer marketing leader and now customer chief, Cambell Holt, plus financial services operations and technology leader, Terry Godfrey, embarked on a program of work to transform the way the financial services company engages with customers.