It’s official: Oracle is joining the throng of marketing and enterprise technology players jumping aboard the artificial intelligence bandwagon. We chat with the vendor's group product management lead for Marketing Cloud, Steve Krause, about what it means, where AI in customer experience is headed, and what it all means for CMOs.
All the latest martech and adtech news from Zeta Global, Oracle, Marketo, Microsoft, Optimizely, AdRoll, Rocket Fuel and Hootsuite.
Artificial intelligence-based apps that blend first and third-party data for better customer engagement interactions, real-time chatbots, and mobile enhancements are among the raft of new capabilities launched by Oracle for its Marketing Cloud platform this week.
Brands looking to foster stronger customer ties should start by looking inside their own four walls and build advocacy from the outside in, Marketo’s CMO claims.
Tempering short-term expectations of technology and ensuring staff can not only access customer insights, but act on them in any channel, have been key learnings in customer experience for La-Z-Boy.
The majority of CMOs leading global brands say they are unsatisfied or very unsatisfied with customer retention rates, but aren’t doing enough to decrease churn and capture increased consumer wallet share, new research has found.
The Internet of Things (IoT) is set to revolutionise our world, with a recent McKinsey report predicting almost 50 billion objects around us will be connected by 2020.
Connecting organisational dots, cutting through complexity and removing corporate hierarchies are just a few of internal changes CMOs are tackling in order to bring the next generation of marketing into their enterprises.
Marketers must not only be in the business of IT today, they need to be in the business of IT security.
Marketers are in an arms race against the “finite attention spans” of consumers and must put value over volume if they want to avoid diminishing digital marketing returns, Marketo’s chief executive claims.
Adopting metrics that reflect what matters most to the customer, learning from social moments of truth and ensuring your marketing approach pivots on value are some of the ways senior marketers are striving to listen, learn and inspire customers.
United Airlines has announced it has scrapped its plans to make CEO Oscar Munoz chairman in 2018, following the infamous forcible removal of a passenger that made global headlines as an epic customer service disaster.
Fibit has launched Adventure Races, a new virtual race platform designed to boost health competition between friends and family on the move.
Marketo has acquired US-based sales software vendor, ToutApp, as part of efforts to extend its platform out of marketing automation and into wider engagement management.
Goodlife Health Clubs’ move to adopt real-time analytics and souped up business intelligence has delivered rapid transformation for the fitness firm.
Amazon has now confirmed it is coming to Australia, with a banner already on its Aussie website promoting the Amazon Marketplace to local retailers and brands.
Shoppers are becoming more digitally savvy as ecommerce disrupts the retail game, but while some Aussie bricks and mortar retailers are facing a meltdown, others who are embracing tech are fast-tracking their competitive reign.
All the latest martech and adtech news from Oracle, MediaMath, Leadspace, Taboola, Aprimo, Get Smart and more
UNSW’s dedicated new marketing division is beefing up its digital marketing strategy as it looks to centralise operations and make marketing a formidable force, according to its newly appointed vice-president international marketing and communications.
Australian ticketing live entertainment and data analytics company TEG announced it conducted one of the country’s largest data science exercises to help determine its market segments and gain key insights into the ‘entertainment gene’ that drives its customers’ decisions and preferences.
Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider.