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App Discovery is a huge problem. Here is a 101 Guide to help solve it! https://www.linkedin.com/today/post/article/20140712034258-264557...

Robert Haastrup-Timmi

Mobile marketing strategy: To app or not to app?

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Thanks Chris for your feedback - I suspect that your view is one of business services, not just marketing, as was our original propositio...

Nadia Cameron

Mobile marketing strategy: To app or not to app?

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This is an interesting article, but in my mind there's actually 3 kinds of apps not two: 1. Marketing, Campaign or Activation Resul...

Chris Inch

Mobile marketing strategy: To app or not to app?

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For both apps, drivers and non-drivers, we measure both registration and usage. For online or mobile leads, our call centre checks the so...

Jörg Dietzel

Why Audi of Korea is spending a quarter of its marketing budget on mobile

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Great article!

Senor Belvitos

BelVita Australian brand chief: Marketers need an entrepreneurial mindset

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