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The age of clichés

We have reached a point in time where marketers need to beware of the latest fads, buzzwords and easy clichés. Many are at risk of losing sight of what distinguishes ...

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There could be some benefit of this functionality for the end users as well. For instance, it is quite disturbing to me to see promotions...

elina

Permission-based programmatic advertising taps into customer data disclosure trend

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Good article, analysing customer data can divulge a number of significant results related to customer preference, user experience and cus...

Aashima

Jaguar personalises in-store customer experience with virtual

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Targeting is a key component of mobile ad optimization and that's the make or break element of mobile ad effectiveness today, just ask Fl...

Marley

Location-based advertising firm xAd raises US$50m

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Superb post structure! As smartly as the content you write up. I need to figure out more on this. Truly, the sharing is delicious! Ple...

Vonda Samson

Apple partners with Mastercard and Visa on mobile wallet

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With power to 'serve' comes great responsibility!

Clinton

How retargeted advertising works

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