How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.
How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.
More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.
Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.
more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.
CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.
Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).
More than 40 Australian marketing and customer experience leaders descended on The Establishment in Sydney for a special CMO breakfast, sponsored by Progress, to learn how to improve the way they deliver digital customer experiences. Here are pictorial highlights from the event.
More than 70 of Australia's leading marketers joined CMO for the first-ever CMO50 event in Sydney on 18 October. Here are pictorial highlights from the event
CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.
Marketers from a wealth of industries joined CMO and roundtable sponsor, Progress, to discuss how they're working to improve their omni-channel customer experience strategies and the role of digital in delivery and value. Here are pictorial highlights from the event.
CMO recently held a roundtable in partnership with Marketo on how to build a successful account-based marketing strategy. Here are pictorial highlights from the exclusive lunch event. Photos by Dave Thompson
CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.
More than 100 marketing and IT leaders joined CMO and CIO magazines, as well as our event partner, ADMA, for the first Executive Connections event in Sydney on 1 March. Here are pictorial highlights from the breakfast event.
More than 600 people from the advertising, marketing and technology communities descended on The Star in Sydney for this 2015 ADMA AC&E Awards. Here are some of the winners and highlights from the night.
CMO partnered with Microsoft on our first New Zealand roundtable in September, bringing together marketing leaders from a raft of industries to debate customer engagement as the new marketing remit. Here are pictorial highlights from the event.
Marketing, IT and digital leaders gathered at Rockpool Bar and Grill on 10 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.
Marketing, IT and digital leaders gathered at Vue Du Monde in Melbourne on 8 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.
More than 100 marketing and IT leaders gathered for CMO, CIO and ADMA's Executive Connections breakfast, entitled 'Mastering Digital Transformation', in Sydney on 10 September. Here are pictorial highlights from the event.Photos by Dave Thomson.
Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.