Stories by CMO staff

The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have partnered on best practice principles for native advertising.

Every second company affected by a data leak suffers reputational damage, with the cost of repair for enterprises costing $200,000 and for SMEs approximating $8,000, a recent report found.

Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.

​More than half of Australian marketers claim their organisations have clarity on what an effective or successful content marketing program looks like, and their content marketing strategy increased from 37 per cent to 46 per cent, a recent survey by the Content Marketing Institute found.

Apple’s mobile payments service, Apple Pay, has finally landed in Australia – but only for American Express cardholders.

Former Best and Less CEO and marketer, Holly Kramer, has added a non-executive directorship at Woolworths to her growing suite of board positions.

The Australian Association of National Advertisers (AANA) has appointed Lion’s Matt Tapper as the new chair of its board, replacing Telstra’s Inese Kingsmill.

Adobe has acquired the assets of ComScore’s Web analytics business, Digital Analytix, in a bid to further the analytics capabilities of its Marketing Cloud. The deal was one of two marketing analytics purchases announced in the US last week.

Australian smartphone owners spent almost 35 hours engaging with digital content either via the Web or an installed app during August 2015, a new report has found.

More than 600 people from the advertising, marketing and technology communities descended on The Star in Sydney for this 2015 ADMA AC&E Awards. Here are some of the winners and highlights from the night.

Aldi’s marketing director has taken out the Marketer of the Year Award at this year’s ADMA Awards, while a campaign about no-frills air travel and a risqué piece on testicular cancer dominated other categories.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Squiz global CEO, John-Paul Syriatowicz for his take on embracing digital successfully.​

SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.

IBM has launched a new data exchange within its Marketing Cloud offering, aiming to help marketers better connect data across their environments and engage customers in the right moment.

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.